Levi Strauss & Company:
Mobile App Trading & Operations Manager Job in Zaventem, VT
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Zaventem, VT
Full-time | Operations
About the job
JOB DESCRIPTION
You're Original And so are we
The purpose of this role is to drive the commercial execution of the Levi’s Mobile App for our European markets and coordinate and contribute to the loyalty and technical strategy. The App is in its’ 3rd year for some European markets, and in naissance for others so this is all about helping develop the experience relative to the lifecycle of the app product.
! The role is divided into 3 parts; day to day trading, commercial analysis and planning, long term loyalty and experience updates. Acting as a 360 degrees commercial owner, you will understand the app business and in close contact with the Levi.com team, help co-ordinate and execute activity on the apps to drive trade and stay aligned with the rest of the channels in each market. Working closely with the geographic Loyalty teams, and the Global Product and IT teams, you will use this knowledge to co-ordinate the requirements for Front End Improvements to the App.
! With loyalty acquisition and retention and commercial KPIs as dual priorities, this person will act as the gatekeeper to managing the activities and developments that support these pillars of growth, and lobby for improvements on the channel in coordination with the Loyalty leads, and taking an Omnichannel approach.
! This is a new role, for someone with an entrepreneurial spirit and digital background to come and help build this channel for Levi’s Europe and get their hands dirty managing a mix of quick wins and long term growth.
Providing the Commercial view of the App and acting as the Store Owner:
! Running reporting for App KPIs (weekly, daily and ad hoc connecting with L.com team for shared digital reporting to understand a holistic view of the Levi’s shopper and the shopping journey patterns on the Levi’s App
! Running reporting for special launches including Collaborations, App Exclusives etc and building benchmarks for success
! Being the connection point between Levi.com and Stores regarding cross channel execution
! Finding trading opportunities within Site Merchandising, User Journey and experience through reporting and sharing with key stake holders.
Site Operations & Site Merchandising Day to Day Trading:
! Visual Merchandising Updates (In connection with Levi.com team, representing category diversity, web KPIs, availability and marketing launches) – driving App specific strategies, Collab and Product exclusive journeys through VM tools
! Most of the operations flow through from the Site team, but there will be limited operational opportunity to optimise the App CMS to update the navigation, search re-directs, facet and filter management and overall consumer funnel optimisation
! Acts as the coordination point between Loyalty leads in the regions and the Global team when it comes to loyalty executions on the app experience, and monitors go live conducting a QA on new experiences
! Acts as a project manager for some cross-departments tasks such as End of Season Sale Planning
! Monitors translations being locally relevant in co-ordination with the Levi.com team and local Country teams
! Monitors day to day bugs that are spotted on Levi.com and App and escalates or troubleshoots with IT and Site Operations team, driving for new processes and coordinating with our North American team to find the best efficiencies for site improvements across the global
Testing & Improvements / Optimisation by Device and Market:
! Understanding User Behaviour metrics by market to inform trade and App experience
! Working closely with Loyalty and Content team to manage the Site Experience Roadmap including testing, external vendors and internal product or brand marketing activations
! Cross Functional Partnership/Co-Ordination will be the priority here, to understand all the objectives, KPIs across clusters, departments and help to prioritise these
! Attending workshops to assess user journey from a commercial point of view for App updates
! Constantly reviewing competitor propositions and how Levi’s app compares, pairing with insights and consumer feedback and feeding into the updates roadmap
! Sharing Cross-functional status report outs on improvements and test results and acting as the internal App evangelist across the business.
Education: University Undergraduate Degree preferred (ideally in the field of business, analysis, economics, marketing, consumer behaviour, etc.). Masters in similar areas preferred.
Experience: 4+ years experience in a similar role where key objectives have involved improving a site/app experience, reporting the commercial metrics and working with a Back Office / CMS tool to trade a consumer channel. Some app experience is highly preferred.
Technical knowledge: Advanced knowledge of Web Analytic Tools (E.g. Google Analytics/Adobe Analytics/Amplitude) essential, understanding of AB testing tools and statistical significance testing (E.g Abobe Test & Target) preferred, Competence in Back Office tools to manage product algorithms – (E.g. Hybris Back Office, Salesforce, Square Space) preferred, Advanced excel knowledge essential, Basic UX and UI understanding essential
Other competencies: Naturally meticulous, consumer focused, strong technical curiosity and passion for new technologies and innovation in the digital space, a natural problem solver, a team player, influencing skills, strong project management skills, relationship building. Solid and round understanding of the ecommerce industry especially in other apparel and retail brands. Good connections and networks in the retail technology industry, an App user and lover, knowing the market by first hand experience.
LOCATIONLondon, United KingdomFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.
You're Original And so are we
The purpose of this role is to drive the commercial execution of the Levi’s Mobile App for our European markets and coordinate and contribute to the loyalty and technical strategy. The App is in its’ 3rd year for some European markets, and in naissance for others so this is all about helping develop the experience relative to the lifecycle of the app product.
! The role is divided into 3 parts; day to day trading, commercial analysis and planning, long term loyalty and experience updates. Acting as a 360 degrees commercial owner, you will understand the app business and in close contact with the Levi.com team, help co-ordinate and execute activity on the apps to drive trade and stay aligned with the rest of the channels in each market. Working closely with the geographic Loyalty teams, and the Global Product and IT teams, you will use this knowledge to co-ordinate the requirements for Front End Improvements to the App.
! With loyalty acquisition and retention and commercial KPIs as dual priorities, this person will act as the gatekeeper to managing the activities and developments that support these pillars of growth, and lobby for improvements on the channel in coordination with the Loyalty leads, and taking an Omnichannel approach.
! This is a new role, for someone with an entrepreneurial spirit and digital background to come and help build this channel for Levi’s Europe and get their hands dirty managing a mix of quick wins and long term growth.
Providing the Commercial view of the App and acting as the Store Owner:
! Running reporting for App KPIs (weekly, daily and ad hoc connecting with L.com team for shared digital reporting to understand a holistic view of the Levi’s shopper and the shopping journey patterns on the Levi’s App
! Running reporting for special launches including Collaborations, App Exclusives etc and building benchmarks for success
! Being the connection point between Levi.com and Stores regarding cross channel execution
! Finding trading opportunities within Site Merchandising, User Journey and experience through reporting and sharing with key stake holders.
Site Operations & Site Merchandising Day to Day Trading:
! Visual Merchandising Updates (In connection with Levi.com team, representing category diversity, web KPIs, availability and marketing launches) – driving App specific strategies, Collab and Product exclusive journeys through VM tools
! Most of the operations flow through from the Site team, but there will be limited operational opportunity to optimise the App CMS to update the navigation, search re-directs, facet and filter management and overall consumer funnel optimisation
! Acts as the coordination point between Loyalty leads in the regions and the Global team when it comes to loyalty executions on the app experience, and monitors go live conducting a QA on new experiences
! Acts as a project manager for some cross-departments tasks such as End of Season Sale Planning
! Monitors translations being locally relevant in co-ordination with the Levi.com team and local Country teams
! Monitors day to day bugs that are spotted on Levi.com and App and escalates or troubleshoots with IT and Site Operations team, driving for new processes and coordinating with our North American team to find the best efficiencies for site improvements across the global
Testing & Improvements / Optimisation by Device and Market:
! Understanding User Behaviour metrics by market to inform trade and App experience
! Working closely with Loyalty and Content team to manage the Site Experience Roadmap including testing, external vendors and internal product or brand marketing activations
! Cross Functional Partnership/Co-Ordination will be the priority here, to understand all the objectives, KPIs across clusters, departments and help to prioritise these
! Attending workshops to assess user journey from a commercial point of view for App updates
! Constantly reviewing competitor propositions and how Levi’s app compares, pairing with insights and consumer feedback and feeding into the updates roadmap
! Sharing Cross-functional status report outs on improvements and test results and acting as the internal App evangelist across the business.
Education: University Undergraduate Degree preferred (ideally in the field of business, analysis, economics, marketing, consumer behaviour, etc.). Masters in similar areas preferred.
Experience: 4+ years experience in a similar role where key objectives have involved improving a site/app experience, reporting the commercial metrics and working with a Back Office / CMS tool to trade a consumer channel. Some app experience is highly preferred.
Technical knowledge: Advanced knowledge of Web Analytic Tools (E.g. Google Analytics/Adobe Analytics/Amplitude) essential, understanding of AB testing tools and statistical significance testing (E.g Abobe Test & Target) preferred, Competence in Back Office tools to manage product algorithms – (E.g. Hybris Back Office, Salesforce, Square Space) preferred, Advanced excel knowledge essential, Basic UX and UI understanding essential
Other competencies: Naturally meticulous, consumer focused, strong technical curiosity and passion for new technologies and innovation in the digital space, a natural problem solver, a team player, influencing skills, strong project management skills, relationship building. Solid and round understanding of the ecommerce industry especially in other apparel and retail brands. Good connections and networks in the retail technology industry, an App user and lover, knowing the market by first hand experience.
LOCATIONLondon, United KingdomFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.