Levi Strauss & Company:
Senior Director, US Wholesale Marketing Job in San Francisco, VT
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San Francisco, VT
Full-time | Marketing
About the job
JOB DESCRIPTION
You're an original. So are we.
We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™
The US Wholesale Marketing leader is responsible for developing and executing Marketing strategies and seasonal plans to drive growth in our US Wholesale channel. In this role, you oversee a team of 6 inclusive of Account Marketing Managers, a Licensing Marketing lead, as well as Content Creation for our largest channel and tier of distribution ($2B annual revenue) in the world. You will need to collaborate with a range of internal and external partners including LS&Co Sales, Merchandising, BX, US Brand Marketing as well as external agencies and accounts to deliver integrated plans that are aligned to the brand strategies and sales growth plans. You will support the full denim portfolio, inclusive of Levi’s®, Signature by Levi Strauss & Co., and Denizen from Levi’s brands.
Key Responsibilities:
! Lead large scale, equity and sales driving, custom marketing programs in key US Wholesale accounts
! Understand annual and seasonal business goals in order to plan compelling marketing programs in support of those goals – leveraging all opportunities including online placements, email, on-floor creative elements, trial events, PR, media/demand generation, and social opportunities
! Lead highly effective and engaged team and represent WS on US/Canada Marketing Leadership Team
! Present brand POV at Levi’s, Denizen from Levi’s and Signature by Levi Strauss & Co GTM milestones: sales meetings, market week, and key planning meetings throughout the year
! Identify new opportunities for Levi’s denim brands to gain share within the WS channel – with an eye towards transforming and elevating Levi’s presence
! Lead compelling launch programs for new fits and key equity moments for Levi’s brands
! Lead seasonal production for all US Wholesale channel creative, inclusive of delivering toolkit for use across in-store, ws.com, and advertising
! Own relationship and annual SOW with external agency, including negotiating fees and driving year-end review process
! Ensure process to analyze and recap learnings on all marketing programs including share out to key stakeholders
! Own budget and monthly forecasts for WS Marketing
! Drive flawless integration with key internal stakeholders – Merchandising, Sales, Planning, and US Brand Marketing
Key Requirements:
! 10+ years including prior Channel Marketing experience
! Wholesale experience preferred
! Seasoned team leader
! Strong strategy experience and management of 360 integrated marketing programs
! Strong ability to manage multiple programs (development and execution) simultaneously
! External relationship experience required
! Excellent written and verbal communication skills
! Attention to detail, and strong follow-up is required
! Comfortable presenting in large high stakes meetings
! Personal traits: team oriented, solution oriented, ambitious, energetic, takes initiative, has a strong point of view, and able to work in a fast-paced environment
Key Results:
! Effective 360 marketing plans that drive equity, traffic and conversion for the denim brands
! Compelling US Wholesale channel creative developed for use across WS tactics
! Manage and optimize Marketing budget, driving towards forecast accuracy throughout the year
! Ensure brand governance adherence across accounts where dual brand is present
! Strong partnership with Levi’s Brand Experience team to ensure integration and consistency across tactics
! Flawless execution of account programming and daily management of new opportunities
! Drive category expansion for head-to-toe outfitting in both men’s and women’s
! Ensure Licensing partners are well informed of brand strategies and are integrated into Account Marketing plans when appropriate.
! Essential partner for Sales and Merchandising in account facing meetings and critical GTM strategy sessions. Includes partnership and presentation in sales meeting, sell-in, and market meetings.
! Engage and lead the team – create paths for career development and fuel collaboration across the channel
! Drive collaboration and relationship management with accounts to ensure brands unlock premium opportunities
Key Metrics:
! Deliver Annual Financial Plan for US Wholesale
! Optimize the Marketing Mix at accounts to deliver positive ROI
! Strengthened/healthy account Marketing relationships
! Ensure Levi’s Brand shows up in an elevated and Premium fashion
! Growth in Youth Speciality Accounts to support market share gain in youth aged 18-30
! Manage agency partners to deliver effective creative on time and on budget +partnership with GSS on retainer renewal annually
! Strong team engagement and leadership
! Budget forecast accuracy
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:
! 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
! Five hours of paid volunteer time per month with nonprofit organizations
! Product discount of 60% off regular-price merchandise
! Paid Family Leave
As of October 25, 2021, LS&CO requires proof of being fully vaccinated for COVID-19 on the first day of employment. Medical or religious accommodations, or other exemptions as allowed by state and local law, will be considered. Further information is provided during the recruitment process.
EOE M/F/Disability/Vets
LOCATIONSan Francisco, CA, USAFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.
You're an original. So are we.
We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen® and Signature by Levi Strauss & Co.™
The US Wholesale Marketing leader is responsible for developing and executing Marketing strategies and seasonal plans to drive growth in our US Wholesale channel. In this role, you oversee a team of 6 inclusive of Account Marketing Managers, a Licensing Marketing lead, as well as Content Creation for our largest channel and tier of distribution ($2B annual revenue) in the world. You will need to collaborate with a range of internal and external partners including LS&Co Sales, Merchandising, BX, US Brand Marketing as well as external agencies and accounts to deliver integrated plans that are aligned to the brand strategies and sales growth plans. You will support the full denim portfolio, inclusive of Levi’s®, Signature by Levi Strauss & Co., and Denizen from Levi’s brands.
Key Responsibilities:
! Lead large scale, equity and sales driving, custom marketing programs in key US Wholesale accounts
! Understand annual and seasonal business goals in order to plan compelling marketing programs in support of those goals – leveraging all opportunities including online placements, email, on-floor creative elements, trial events, PR, media/demand generation, and social opportunities
! Lead highly effective and engaged team and represent WS on US/Canada Marketing Leadership Team
! Present brand POV at Levi’s, Denizen from Levi’s and Signature by Levi Strauss & Co GTM milestones: sales meetings, market week, and key planning meetings throughout the year
! Identify new opportunities for Levi’s denim brands to gain share within the WS channel – with an eye towards transforming and elevating Levi’s presence
! Lead compelling launch programs for new fits and key equity moments for Levi’s brands
! Lead seasonal production for all US Wholesale channel creative, inclusive of delivering toolkit for use across in-store, ws.com, and advertising
! Own relationship and annual SOW with external agency, including negotiating fees and driving year-end review process
! Ensure process to analyze and recap learnings on all marketing programs including share out to key stakeholders
! Own budget and monthly forecasts for WS Marketing
! Drive flawless integration with key internal stakeholders – Merchandising, Sales, Planning, and US Brand Marketing
Key Requirements:
! 10+ years including prior Channel Marketing experience
! Wholesale experience preferred
! Seasoned team leader
! Strong strategy experience and management of 360 integrated marketing programs
! Strong ability to manage multiple programs (development and execution) simultaneously
! External relationship experience required
! Excellent written and verbal communication skills
! Attention to detail, and strong follow-up is required
! Comfortable presenting in large high stakes meetings
! Personal traits: team oriented, solution oriented, ambitious, energetic, takes initiative, has a strong point of view, and able to work in a fast-paced environment
Key Results:
! Effective 360 marketing plans that drive equity, traffic and conversion for the denim brands
! Compelling US Wholesale channel creative developed for use across WS tactics
! Manage and optimize Marketing budget, driving towards forecast accuracy throughout the year
! Ensure brand governance adherence across accounts where dual brand is present
! Strong partnership with Levi’s Brand Experience team to ensure integration and consistency across tactics
! Flawless execution of account programming and daily management of new opportunities
! Drive category expansion for head-to-toe outfitting in both men’s and women’s
! Ensure Licensing partners are well informed of brand strategies and are integrated into Account Marketing plans when appropriate.
! Essential partner for Sales and Merchandising in account facing meetings and critical GTM strategy sessions. Includes partnership and presentation in sales meeting, sell-in, and market meetings.
! Engage and lead the team – create paths for career development and fuel collaboration across the channel
! Drive collaboration and relationship management with accounts to ensure brands unlock premium opportunities
Key Metrics:
! Deliver Annual Financial Plan for US Wholesale
! Optimize the Marketing Mix at accounts to deliver positive ROI
! Strengthened/healthy account Marketing relationships
! Ensure Levi’s Brand shows up in an elevated and Premium fashion
! Growth in Youth Speciality Accounts to support market share gain in youth aged 18-30
! Manage agency partners to deliver effective creative on time and on budget +partnership with GSS on retainer renewal annually
! Strong team engagement and leadership
! Budget forecast accuracy
We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:
! 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
! Five hours of paid volunteer time per month with nonprofit organizations
! Product discount of 60% off regular-price merchandise
! Paid Family Leave
As of October 25, 2021, LS&CO requires proof of being fully vaccinated for COVID-19 on the first day of employment. Medical or religious accommodations, or other exemptions as allowed by state and local law, will be considered. Further information is provided during the recruitment process.
EOE M/F/Disability/Vets
LOCATIONSan Francisco, CA, USAFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.