Levi Strauss & Company:
Junior Performance Marketing Manager Job in Zaventem, VT

JOB DESCRIPTION
our Original and so are we!

We are seeking an agile, data driven, innovative performance marketing expert with a sense of humour to join our digital team! You can be based in London, Germany or Brussels.

The Performance Media Junior Manager is responsible for supporting the A&P spend for Demand Generation (DG) for levi.com in North Europe, with a budget of about 17m$ in 2022. This role is highly complex managing all our paid acquisition channels- like Paid Search, Affiliate Programs, Paid Social, and any other relevant DG media tactics. The role is responsible for supporting the building and the execution of the financial plan for demand generation and the associated demand revenue, as well as achieving revenue targets across the region as well as in key markets, in close collaboration with key business stakeholders.  

While this role is in charge of North Europe, there is also close collaboration required with the North Europe Creative Studio, the levi.com team and close partnership with the Brand Marketing team. The aim is to create a seamless experience for the consumer across brand and performance media, and so the role plays an important part in the overall Media Integration process.

Achieve the Paid Media & Demand Generation Objectives

! Support building AFP targets, plus quarterly forecasts, as well as the delivery of the Ecommerce Annual Financial Plan (AFP) by generating traffic and demand through paid media.
! Support the eCommerce Strategy by defining channel mix on the road forward together with the Senior Director of eCommerce as well as the consumer and Digital Marketing Director. This is a big strategic shift that needs to be supported and measure across all our channels.
! Determine and continually support review optimal mix between different DG channels and identify new performance media tactics and partners that can support in growth acceleration while also considering brand equity as a key criteria.
! Manage across paid and unpaid channels in order to optimize demand revenue. Set-up testing plans between Resolution Media & iProspect for Search Engine Marketing. Drive alignment and optimize ways of working between Media agencies, challenging them on working collaboratively to deliver the AFP.
!
Manage the weekly Reporting

!
drive the asset management (Agency, Creative Studio, partner)

Collaborates cross-functionally

! Work with key functional partners including Brand Marketing to align priorities and strategies, drive integration, share best practices on data, targeting and communications
! Partner with key business partners including Ecom Operations as well as Ecom Site Merchandising to align on strategy to optimize the mix between paid, earned and organic channels in the delivery of the AFP, as well as develop dedicated plans around selected promotional moments (MSS, EOSS, BF).
! Contribute to recommendations for how budget should be strategically split between middle and lower funnel activities in collaboration with the Programmatic manager
! Act as internal champion for Demand Generation within North Europe Cluster and Brand Marketing teams to educate stakeholders on activities and market evolution

Drives  foundational media projects
! Deliver the performance media data for all MMM projects and critically evaluate results with a focus on how we can use MMM insights to further optimize our media across brand and performance marketing

Manage the relationship with our media partners and stakeholders

! Manage the relationship with our media agencies
! Manage the relationship with all major media and affiliate marketing partners:
! Act as a key link between wider digital team and the regional analytics team
! Coordinate and align performance marketing efforts with regional and local brand marketing teams including calendar alignment on stories and promos, creative alignment, etc

Reporting and Analysis

! Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction and continually applying a test and learn mindset on how we can do things differently.
! Generate reports, trend data, and benchmark marketing initiatives to gain insights and measure progress against established goals
! Develops a deeper understanding of the drivers of our KPIs and metrics within multiple eCommerce marketing channels (on-site, email, search, display, affiliates).
! Builds  analysis/insights in a value driven format to executive stakeholders.
! Work with key stakeholders to evaluate ROI for marketing strategies, promotions and other initiatives.

Requirements

! Performance Media passionate with an eye for innovation
! Challenges the Status Quo and has a growth Mindset
! Able to work cross functionally with different personalities
! first experiences working with agencies in a hands on role
! An eye for trends and ability to communicate reactions to new trends
! Data Driven and Analytical
! Able to balance changing priorities in a complex matrix environment
! Experience in social commerce is a plus!
! Good sense of humour
LOCATIONLondon, United KingdomFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.