Global Copy Director

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
Job Description
JOB DESCRIPTION We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovation to meet people’s needs. We invented the first blue jean. And we reinvented khaki pants. We pioneered labor and environmental guidelines for our manufacturing partners. And we work to build sustainability into everything we do. A company doesn’t last 160 years by standing still. It endures by reinventing itself, striving to delight its consumers, winning in the marketplace, and by remaining true to its values. We employ more than 17,000 people around the world – supporting great brands, including Levi’s®, Dockers® and Denizen®. Our employees are committed to innovation, creativity and collaboration. Put simply, if you’re looking for a new opportunity, this is a great place to grow your career. We're looking for a Global Copy Director who will bring creativity to our team. The Global Copy Director provides leadership, strategy and vision to the our global brand marketing efforts and cross-channel business. The Copy Director maintains relationships with selected partners, understands their goals and strategy, and can utilize that knowledge to create outstanding copy– assuring the goals have been met with the proper tone, messaging and matched with vision. You will write and oversee the creation of informative and engaging copy that helps emphasize Levi’s product benefits, with the intention of increasing global product sales and consumer awareness of the brand. The Copy Director is an expert in the field of writing. They seek to enhance the level of creativity generated by team members in multiple deliverables and mediums, and they ensure all deliverables meet brand standards. About the Job: • Lead the copy team to create excellent marketing communications, while considering the consumer mindset in all creative components, working in either a managerial role or a hands-on writer role based on the needs of the project. • Maintain a strategic relationship with channel partners to stay up-to-date with developments in strategy, goals, testing plans, data and analytics, and retail/wholesale/e-commerce sales and traffic performance. • Promote the professional development of department by encouraging staff to stay knowledgeable on current trends, technology and media. • Provide clear direction to direct reports regarding developing copy, concepts, troubleshooting issues and setting goals. • Be the anchor point for aligning creative development work with other channel-specific strategic goals and build partnerships to bridge the creative connection between teams in Marketing, Merchandising and E-commerce. • Manage the Levi’s brand standards and copy guidelines, which will exist as internal marketing communication tools for a variety of content producer audiences in a wide range of mediums. • Create content that follows pre-established brand standards — and when necessary — work alongside creative and marketing team leads to further establish brand tone and copy guidelines. • Partner with art directors, designers and writers to develop fresh concepts and storytelling ideas that accomplish project objectives, maximize the impact of each marketing message, and ensure accuracy in all finished products. • Provide copy direction on small-and large-scale projects from creative conception to completion. This includes brainstorming with creative team on complex projects/campaigns and supervising comprehensive presentations that reflect an understanding of the briefer’s brand strategy and business objectives. • Present work to peers, partners and management in a clear, professional manner. • Collaborate with vendors to provide creative feedback on outsourced projects and communicate brand updates to these vendors • Demonstrate global cultural awareness with regard to content crossing global borders and uses consultant resources, as needed • Complete formal copy decks for all assigned projects oversee and maintain an organized, up to date set of files (including all versions) within the department’s file servers and asset management systems. About You: • Bachelor’s Degree or advanced degree in Journalism or other related areas with an emphasis on writing; or combined 10 years of on the job experience in a senior management creative role. • Minimum 10+ years of experience in retail/apparel/fashion writing, preferably in a global brand consumer environment or in a fashion editorial role. • Prior team management experience required. • Expert understanding of marketing campaign development and the mediums and channels to build a campaign: print, video/film, social, digital marketing, email, promotions, e-commerce, retail, wholesale. • Experience collaborating with creative and marketing roles. • Creative thinker who can provide a solid portfolio • Diverse knowledge of the apparel/retail competitive landscape and resourceful use of research mediums. • Detail oriented and meticulous proofreader of your work and other colleagues. • Use visual and creative sensibilities to translate creative concepts into materials for our consumer. • Ability to take responsibility for all copy management and delegation on complex projects concurrently. We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot: • 401K match: $1.25 for every $1.00 you contribute up to the first 6% of pay you save. • Five hours of paid volunteer time per month with nonprofit organizations • Product discount of 40% off regluar-price merchandise The Company's policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes. The Company has established a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.­ LOCATION1155 Battery St. San Francisco, CA, 94111FULL TIME/PART TIMEFull time