Director, eCommerce Marketing

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago

JOB DESCRIPTION

We believe that clothes — and how you make them — can make a difference.

Since 1853, we’ve been passionate about innovation to meet people’s needs. We invented the first blue jean. And we reinvented khaki pants. We pioneered labor and environmental guidelines for our manufacturing partners. And we build sustainability into everything we do.

A company doesn’t last 160 years by standing still. It endures by reinventing itself, striving to delight its consumers, winning in the marketplace, and by remaining true to its values.

We employ more than 17,000 people around the world – supporting great brands, including Levi’s®, Dockers® and Denizen®. Our employees are committed to creativity, creativity and collaboration. Put simply, if you’re looking for a new opportunity, this is a great place to grow your career.

The Director of eCommerce Marketing (aka Performance Marketing) holds strategic + budget management responsibility of demand generation channels, affiliate, programmatic media, wholesale, search and SEO across owned + pureplay partners for Levi’s, Dockers, Signature, Denizen in the US + CA. You would lead strategic thinking of media investment strategies and tools, as well as lead key agency relationships and support development of key media tools.

Key Responsibilities:

Paid media strategy and planning

⏵ Develop a comprehensive online marketing strategy across channels in partnership with key stakeholders geared towards driving direct revenue, lead generation, customer acquisition and customer retention

⏵ Manage portfolio of performance marketing channels including paid search, comparison shopping engines, affiliate, display/retargeting, paid social, ams, amg, hooklogic. This includes channel strategy, KPI setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts.

⏵ Translate business needs into media strategies. Collaborate with merchant, site creative team, CRM and other eCommerce partners to identify opportunities. Partner with cross-functional marketing teams, including Brand and Retail, to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies

⏵ Own forecast and revenue target driven by acquisition channels

Paid media execution and analysis

⏵ Manage day-to-day agency relationship, including media briefings, creative / messaging direction, and tracking to KPIs

⏵ Project manage execution of marketing plans in partnership with agency and cross-functional partners

⏵ Partner with product and engineering to build new capabilities to enable digital marketing

⏵ Manage and mentor a team of 6 acquisition marketing team members

⏵ Create weekly, monthly, and quarterly reports to evaluate performance against forecast

⏵ Manage budget and payment processes

⏵ SEO strategy and execution

⏵ Partner with agency to develop SEO strategies including content development and backend optimizations

⏵ Define requirements and tasks; partner with marketing, product and engineering teams to execute implementation of SEO strategies

⏵ Monitor and evaluate organic search results and performance to improve rankings

⏵ Test-learn-scale

⏵ Use data and analytics to identify opportunities for optimization and form hypotheses to test

⏵ Design, execute, and analyze tests to optimize performance; scale winners

⏵ Identify growth opportunities and emerging media trends. Pilot new tactics.

Experience:

⏵ 7+ years’ experience in a consumer facing digital marketing role, preferably in an eCommerce environment. MBA preferred.

⏵ Hands-on experience with key performance marketing channels.

⏵ Experience managing agencies to deliver results.

⏵ Proven record of managing a sizable budget and building marketing programs at scale.

⏵ Experience using web analytics tools such as Omniture / Site Catalyst. Experience in using retail analytics such as 1-click retail, clavis, etc.

⏵ Approach: energy and enthusiasm to drive high-growth business. Must be self-motivated, proactive, and flexible.

⏵ Project management: Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners

⏵ Communication: excellent written and verbal communication skills; strong interpersonal skills; ability to influence all levels of management

⏵ Analytical: strong analytical and problem-solving skills. Must be excellent at using data to power marketing decision-making

⏵ Judgment: ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment

⏵ Industry knowledge: passionate about apparel and eCommerce
LOCATION1155 Battery St. San Francisco, CA, 94111FULL TIME/PART TIMEFull time