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San Mateo, VT

Full-time | Marketing

About the job

Advertising Specialist
About GoPro
GoPromakes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.
GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From So Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.
GoPro is looking for an Advertising Specialist to join the Advertising team located at our Headquarters in San Mateo. The Advertising Specialist role is critical in ensuring the success of all advertising campaigns by being responsible for day-to-day campaign management and execution.
The Advertising Specialist must work well cross-functionally in order to manage creative asset delivery, collection and analysis of reporting, and management of finance and service agreements. We are looking for a candidate with a strong understanding of the digital landscape and experience working on and executing multi-channel, full-funnel advertising programs. As a vital role in supporting the Advertising team, we need an positive multi-tasker with strong communication, organizational, and prioritization skills to work on a broad-base of tasks from execution to strategy.
What You Will Do
Support the Advertising team in the strategy, execution, and management of global advertising plans
Ensure all programs and campaigns are aligned and executed to meet KPIs and goals
Collaborate with creative teams and agency partners to manage creative asset requests and delivery
Analyze, optimize, and report on digital advertising campaigns covering display, digital video, paid social, and paid search
Work with internal cross-functional teams to help execute on business objectives such as promotions
Manage digital ad spend and performance updates to ensure the team is pacing towards marketing goals
Work with Advertising Manager to support retail programs where necessary
Manage, coordinate, and organize finance and service agreements including POs, IOs, NDAs, MSAs, SOWs
Skills Were Stoked About
2-3 years experience working for a globally relevant lifestyle brand or agency with experience in digital advertising across OOH, OTT, display, digital video, paid social and paid search.
Experience executing on full-funnel advertising campaigns to achieve brand, eCommerce, and retail marketing objectives
Experience working directly with creative teams or agencies to deliver creative to spec based on media plans
Analytical, proactive, and creative problem solver with a need and affinity for telling brand performance stories through data
Strong understanding of the digital landscape and experience working with industry leading tools for attribution, brand lift measurement, ad serving, DCO platforms, viewability and reporting
Excellent attention to detail
Capable of managing, prioritizing, and completing multiple projects and priorities at the same time within a rapidly changing environment
Excellent communications skills and experience working with internal and external global teams
GoPro Highlights
Fully-stocked kitchen with snacks galore
Live it. Eat it. Love it. Two dedicated hours during your week to explore your passions and capture it with your GoPro.
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan (ESPP)
401(K) matching
Discretionary Time Off
12 weeks paid Parental Leave for new parents
Medical, dental, and vision insurance premiums are 100% paid for employees, 80% paid for dependents
Life insurance and disability benefits
Employee commuter shuttles

GoPro is an Equal Opportunity Employer.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291