Consumer Insights Analyst

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 6 days ago

About GoPro
GoPromakes it easy for people to celebrate and share experiences. We believe life is more meaningful when shared. We build cameras, software, and accessories that help the world share itself in immersive and exciting ways.
GoPro is a global movement whose business is driven by shared experiences. We celebrate diversity. We practice inclusion. We foster belonging. We demand equality. And we share the experiences of individuals and communities who also hold these values as core to who they are. From So Paulo to Munich, Silicon Valley to Shenzhen, we are dedicated to building a company that reflects and honors the diverse global communities where we live, work, and play.
As a highly consumer-centric and data-driven organization, GoPro has an incredible opportunity for a statistician with a background working with Consumer Insights survey data and a passion for photo and video technology. This role will conduct advanced statistical analyses on survey data in order to help create better predictive models of consumer behavior across the GoPro portfolio of hardware and software. Helping to design, analyze, and report consumer research, this role will work across the entire Consumer Insights, UX Research, and Analytics teams to improve the actionability of all research and the confidence and predictive power of insights.
Responsibilities
Design analytics plan for consumer research projects
Help design consumer research to optimize analytical utility
Work with consumer survey data to create Segments, Driver analyses, Decision Trees, etc
Work with analytics department to help incporate analytics data into consumer research analyses
Generate insights that improve knowledge of the customer
Communicate insights simply and clearly across the organization
Act as a thought leader in the domain of statistical analysis
Skills Were Stoked About
3 + years ofadvanced statistical experience in the field of Consumer Insights and survey data
Significant experience with statistical software such as R, SAS, SPSS
Experience with incorporating R models into Tableau
Experience with analyzing Conjoint or Max Diff data
Experience with programming or analysis in Sawtooth platform
Experience with programming consumer surveys
Experience with programming in Qualtrics platform
GoPro Highlights
Fully-stocked kitchens with snacks galore
Named Top 5 Healthiest Employers of the Bay Area three years in a row
Recognized on the Healthiest 100 Workplaces in America list
Live it. Eat it. Love it. Two dedicated hours during your week to explore your passions and capture it with your GoPro
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan (ESPP)
401(K) matching
Discretionary Time Off
12 weeks paid Parental Leave for new parents
Medical, dental, and vision insurance premiums are 100% paid for employees, 80% paid for dependents
Life insurance and disability benefits
Employee commuter shuttles
GoPro is an Equal Opportunity Employer.