GoPro:
Sr. Product Marketing Manager - Cameras Job in San Mateo, VT
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San Mateo, VT
Full-time | Marketing
About the job
Senior Product Marketing Manager Cameras
The Senior Product Marketing Manager will own GoPros global consumer go-to-market for our cameras and work closely with our software and accessories product marketing counterparts. This critical role will be responsible for driving go-to-market planning and execution, managing product launch strategy and processes, and leading cross-functional teams across GoPro to deliver an amazing end-to-end experience for consumers. Based in San Mateo, CA the Senior Product Marketing Manager will lead and collaborate with teams across the company from product and sales to marketing and communications to bring our mission and strategy to life.
Responsibilities
Develop and manage global consumer GTM plan for GoPro cameras, from defining objectives, goals and strategies to measuring results and ROI
Working hand-in-hand with your software and accessories product marketing counterparts, create and execute integrated launch plan and process for GoPros new products in partnership with key stakeholders and teams across the company
Define differentiated positioning/messaging based on competitive analysis and consumer insights, and land it across marketing and communications channels
Create core product content in partnership with key teams such as sales, PR, training, including compelling demos, keynotes, onboarding materials, and more
Partner with Product/CRM teams to align in-product communications and integrated marketing strategies to support ongoing business objectives
Represent and evangelize GoPros products at internal and external events
Skills Were Stoked About
BS required, MBA a plus
At least 5 years of experience in B2C technology space
Passion for consumer technology and software, 5+ years experience in product management or product marketing
Solid experience and proven track record with product and marketing teams
Core competencies: cross-group collaboration and leadership, drive for results, strategic thinking, communication skills, customer/partner insights, self-starter, problem solving
Brings a strong point of view to lead, but offers a strong sense of collaborative teamwork to daily workflow
Prioritizes work, operates with a bias towards action and has a sense of accountability for projects and goals
Thrives in a fast-paced environment. Embraces ambiguity and drives clarity where theres confusion
Has fun, radiates positive energy and has a sense of humor
GoPro Highlights
Fully-stocked kitchen with snacks galore
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan (ESPP)
Pre-tax and Roth 401(k) options
Discretionary Time Off
12 weeks paid Parental Leave for new parents
Medical, dental, and vision insurance premiums are 100% paid for employees, 80% paid for dependents
Life insurance and disability benefits
Employee commuter shuttles
LiveHealthy gym reimbursement
Innovative wellness programs and on-site fitness classes
GoPro is an Equal Opportunity Employer.
#LI-SM
The Senior Product Marketing Manager will own GoPros global consumer go-to-market for our cameras and work closely with our software and accessories product marketing counterparts. This critical role will be responsible for driving go-to-market planning and execution, managing product launch strategy and processes, and leading cross-functional teams across GoPro to deliver an amazing end-to-end experience for consumers. Based in San Mateo, CA the Senior Product Marketing Manager will lead and collaborate with teams across the company from product and sales to marketing and communications to bring our mission and strategy to life.
Responsibilities
Develop and manage global consumer GTM plan for GoPro cameras, from defining objectives, goals and strategies to measuring results and ROI
Working hand-in-hand with your software and accessories product marketing counterparts, create and execute integrated launch plan and process for GoPros new products in partnership with key stakeholders and teams across the company
Define differentiated positioning/messaging based on competitive analysis and consumer insights, and land it across marketing and communications channels
Create core product content in partnership with key teams such as sales, PR, training, including compelling demos, keynotes, onboarding materials, and more
Partner with Product/CRM teams to align in-product communications and integrated marketing strategies to support ongoing business objectives
Represent and evangelize GoPros products at internal and external events
Skills Were Stoked About
BS required, MBA a plus
At least 5 years of experience in B2C technology space
Passion for consumer technology and software, 5+ years experience in product management or product marketing
Solid experience and proven track record with product and marketing teams
Core competencies: cross-group collaboration and leadership, drive for results, strategic thinking, communication skills, customer/partner insights, self-starter, problem solving
Brings a strong point of view to lead, but offers a strong sense of collaborative teamwork to daily workflow
Prioritizes work, operates with a bias towards action and has a sense of accountability for projects and goals
Thrives in a fast-paced environment. Embraces ambiguity and drives clarity where theres confusion
Has fun, radiates positive energy and has a sense of humor
GoPro Highlights
Fully-stocked kitchen with snacks galore
Get your very own GoPro (Mounts and accessories included)
Discounted employee stock purchase plan (ESPP)
Pre-tax and Roth 401(k) options
Discretionary Time Off
12 weeks paid Parental Leave for new parents
Medical, dental, and vision insurance premiums are 100% paid for employees, 80% paid for dependents
Life insurance and disability benefits
Employee commuter shuttles
LiveHealthy gym reimbursement
Innovative wellness programs and on-site fitness classes
GoPro is an Equal Opportunity Employer.
#LI-SM