Pro Programs Marketing Specialist

Seattle Washington
Required Experience: 2 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago
CEO Pledge

About this role
The Pro Programs Marketing Specialist is an integral role in the ECommerce Team at Outdoor Research. As the Pro Programs Marketing Specialist, you’ll bring passion for customer marketing and the ability to leverage your experience of growing internal sales programs to help manage and drive the revenue and profitability of Outdoor Research’s Pro Purchase Programs. You’ll be responsible for maintaining/evolving the parameters of existing Pro groups, vetting applicants, as well as developing and implementing a growth strategy for new customers within the outdoor industry. Your love for understanding the customer and increasing lifetime value will drive you to continually analyze sale trends and purchase behaviors to optimize marketing campaigns and the program overall.

KEY RESPONSIBILITIES:

⏵ Maintain and grow the approved pro organization database

⏵ Vet and approve new applicants on a timely basis

⏵ Continually monitor & evaluate member base to ensure only qualified pros are enrolled in programs

⏵ Ensure members are following program policies

⏵ Develop and implement a new renewal process for expiring members

⏵ Evolve the Qualified Organization Database to expedite the approval process and put clear parameters around individual/company requirements for existing pro groups

⏵ Develop customer acquisition programs to meet or exceed both revenue and member participation growth goals

⏵ Assist with email marketing planning/strategy to align messaging and promotional communications – with emphasis on targeting specific customer segments and behaviors

⏵ Aid in the asset management/delivery for external Pro Programs

⏵ Key player in developing and launching parameters and communication for a new Retail Specific Program

⏵ Assist in revenue and inventory forecasting to support channel goals
What do you bring to the table:

⏵ 2+ years’ experience managing and successfully growing internal sales programs

⏵ Strong quantitative skills to analyze sales reports and campaign results and recommend strategies for program growth and profitability

⏵ Exceptional project management skills with the proven ability to handle multiple priorities and deadlines with an attention to detail

⏵ Exceptional communication (written/speaking/presentation) and organization skills

⏵ Strong technical background with advanced skills in Excel, SAP data access, Google Analytics & HTML

⏵ Should be self-motivated, results-oriented, entrepreneurial, passionate, proactive, creative and a team player

⏵ Bachelor’s degree in Marketing, Communications or related field; MBA preferred

⏵ Passion for the outdoors and Outdoor Research’s core sports is a plus

What do we bring to the table?

⏵ 10 paid holidays each year and 3 floating holidays

⏵ PTO/PSST

⏵ Transportation benefits

⏵ Paid volunteer time

⏵ Comprehensive medical, dental and vision plans

⏵ 401k with company match

⏵ Bouldering wall and work out room

⏵ Ron Gregg – annual get outdoors benefit

⏵ Product discounts

⏵ Employee interest groups including various sports activities and our one and only Fun Force club

Outdoor Research is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state or federal law.

Our company’s Core Mission is to provide innovation and inspiration for the relentless adventurer. Please visit us at www.outdoorresearch.com for more information.
What do we bring to the table? 10 paid holidays each year and 3 floating holidays, PTO/PSST, Transportation Benefits, Health & Welfare. See Note Above for details.