STANCE:
Director of Product Marketing Job in San Clemente, CA
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San Clemente, CA
Full-time | Management - Product, Management - Executive, Marketing, Marketing - Social Media, Public Relations
About the job
We exist to celebrate human originality.
Our goal is to create a culture where smart, ambitious, and positive people can thrive. We value our community and want to improve our local schools, neighborhoods, and businesses. People are the most important element of our business. Our actions, words, and relationships represent what we believe and what we value. Since culture is the collective nature of the people working at Stance, we place a premium on the environment that fosters freedom and accountability across both individual and community levels.
• Entrepreneurship
• Creativity
• Performance
• Personal Responsibility
• Gratitude
These are the values we place above all others. We seek out individuals whose personal constitution of values overlaps with ours. We believe in living these values will bond our teams and create a company culture that our competitors can never duplicate. As a result, we hire and promote the individuals who get results in a way that aligns with our five core company values.
Summary of the Stance Director of Product Marketing:
The mission of the Director of Product Marketing is to generate consumer demand for Stance products. The responsibilities of the position include developing a thorough understanding of the Stance consumer, creating the product marketing archetype and tone of voice, authoring product stories, building an internal product education curriculum, and architecting the Stance product marketing strategy.
This position reports directly to the Chief Product Officer.
As a Stance Director of Product Marketing, you will:
• Define market consumer profiles by end of Q4 ‘18
- Identify consumer archetypes within each relevant category of business
- Provide consumer profile document
- Align with Marketing teams to define target consumer
• Author comprehensive market index document for all categories by end of Q4 ‘18
- Identify market leaders and relevant competitors in all categories
- Define characteristics/strategies/tone of relevant competitors in all categories
- Identify strategic position within each category
• Create the Stance Product Marketing Strategy by end of Q4 ‘18
- Identify market positioning
- Create calendar and budget
- Identify success measurements
- Develop tone and archetype
• Formalize the 2019 Stance Product Marketing Campaign by end of Q4 ‘18
- Identify targeted consumers for messaging with Sales and Marketing teams
- Author the consumer-centric campaign
- Align campaign to support larger Brand Campaign
- Align product campaign with product design themes
• Create a market assessment protocol by end of Q1 ‘19
- Identify and incorporate the opinions of key retailers and influencers
- Create focus groups for consumer insights and idea validation
- Generate market landscape data
• Formalize the 2020 Stance Product Marketing Campaign by end of Q1 ‘19
- Identify targeted consumers for messaging with Sales and Marketing teams
- Author the consumer-centric campaign
- Align campaign to support larger Brand Campaign
- Align product campaign with product design themes
• Prove product marketing ROI – Q1 ‘20
- Tally success measurements to show that campaign and initiatives work
- Create dashboards in DOMO to show real-time metrics
Our goal is to create a culture where smart, ambitious, and positive people can thrive. We value our community and want to improve our local schools, neighborhoods, and businesses. People are the most important element of our business. Our actions, words, and relationships represent what we believe and what we value. Since culture is the collective nature of the people working at Stance, we place a premium on the environment that fosters freedom and accountability across both individual and community levels.
• Entrepreneurship
• Creativity
• Performance
• Personal Responsibility
• Gratitude
These are the values we place above all others. We seek out individuals whose personal constitution of values overlaps with ours. We believe in living these values will bond our teams and create a company culture that our competitors can never duplicate. As a result, we hire and promote the individuals who get results in a way that aligns with our five core company values.
Summary of the Stance Director of Product Marketing:
The mission of the Director of Product Marketing is to generate consumer demand for Stance products. The responsibilities of the position include developing a thorough understanding of the Stance consumer, creating the product marketing archetype and tone of voice, authoring product stories, building an internal product education curriculum, and architecting the Stance product marketing strategy.
This position reports directly to the Chief Product Officer.
As a Stance Director of Product Marketing, you will:
• Define market consumer profiles by end of Q4 ‘18
- Identify consumer archetypes within each relevant category of business
- Provide consumer profile document
- Align with Marketing teams to define target consumer
• Author comprehensive market index document for all categories by end of Q4 ‘18
- Identify market leaders and relevant competitors in all categories
- Define characteristics/strategies/tone of relevant competitors in all categories
- Identify strategic position within each category
• Create the Stance Product Marketing Strategy by end of Q4 ‘18
- Identify market positioning
- Create calendar and budget
- Identify success measurements
- Develop tone and archetype
• Formalize the 2019 Stance Product Marketing Campaign by end of Q4 ‘18
- Identify targeted consumers for messaging with Sales and Marketing teams
- Author the consumer-centric campaign
- Align campaign to support larger Brand Campaign
- Align product campaign with product design themes
• Create a market assessment protocol by end of Q1 ‘19
- Identify and incorporate the opinions of key retailers and influencers
- Create focus groups for consumer insights and idea validation
- Generate market landscape data
• Formalize the 2020 Stance Product Marketing Campaign by end of Q1 ‘19
- Identify targeted consumers for messaging with Sales and Marketing teams
- Author the consumer-centric campaign
- Align campaign to support larger Brand Campaign
- Align product campaign with product design themes
• Prove product marketing ROI – Q1 ‘20
- Tally success measurements to show that campaign and initiatives work
- Create dashboards in DOMO to show real-time metrics