Marketing Communications Manager

Solana Beach California
Required Experience: 4 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday

Founded in 2008 by two Ironman triathletes, ElliptiGO Inc. (www.elliptigo.com) is the brand leader in the stand-up and elliptical bicycle industries. We introduced the world’s first elliptical bike in 2010 and have sold more than 25,000 bikes since then. Our elliptical and stand-up bikes provide a fun, comfortable, low-impact and effective outdoor workout experience. ElliptiGO’s mission is to inspire people and improve their lives by leading the development of these new industries.

Our headquarters is in Solana Beach, California – the heart of the sports and active lifestyle industry. Our products have been featured by dozens of major media outlets including The Today Show, Good Morning America, The New York Times, The Wall St. Journal, Runner’s World, Running Times, Competitor, Shape, Men’s Journal, and Men’s Fitness, and we continue to attract media attention because of our success. Fast Company Magazine named ElliptiGO the 6th most innovative company in fitness, behind Nike and Zumba and ahead of CrossFit and Strava. More than 300 elite athletes currently train on ElliptiGOs and they are in use at more than 200 Universities and High Schools across the country. Our products are available in more than 150 retail locations in the U.S. and in more than 20 countries worldwide.

Job Overview

We are seeking a qualified candidate to drive our marketing communications efforts. This person will be a stellar writer, with experience in crafting messages for social media, emails, webpages and blogs as well as someone who can analyze data and think strategically about how to reach potential customers cost-effectively. Customer service and media relations skills will also be needed. This role will report to the VP of Sales and Marketing and will work closely with members of the marketing, sales and management teams.
Primary Responsibilities

⏵ Develop and execute an overarching content strategy that utilizes all communications channels.

⏵ Develop and execute an email marketing strategy to educate leads, nurture customers, and drive sales.

⏵ Develop and execute a social media strategy that fosters engagement, builds awareness, and drives sales.

⏵ Write and edit web copy that is optimized for ease of use and SEO.

⏵ Analyze data from across the marketing spectrum and synthesize it into digestible reports.

⏵ Develop marketing strategies based on a blend of analysis and instinct.

⏵ Draft and distribute press releases and media pitches.

⏵ Develop and foster strategic relationships with industry leaders, like-minded organizations, influencers, customers and media.

⏵ Identify and support strategies to build our lead database and increase conversion.

Qualifications

⏵ Bachelor’s Degree in marketing, communications or related field from a four-year college or university

⏵ Four or more years of experience in content creation, marketing, communications, or related field

⏵ Exceptional writing skills with top-notch spelling and grammar

⏵ Experience in providing customer service with care and accuracy

⏵ Expertise in social media management across all platforms

⏵ Experience using a social media publishing and management solution such as Sprout Social or Hootsuite

⏵ Experience in developing email marketing communications and leveraging email marketing platforms

⏵ Experience in creative content development such as blog writing, phone videography and phone photography

⏵ Experience in measuring digital marketing effectiveness and identifying trends

⏵ Efficient and effective computer skills, expertise in MS Office and web applications, and video editing

⏵ Ability to code in HTML and experience with WordPress a plus

⏵ Avid runner, cyclist, and/or fitness enthusiast a strong plus

Compensation and Benefits

⏵ Compensation: Base Salary + Annual Bonus Opportunity based on personal and company performance

⏵ Opportunity to earn equity in the form of stock options

⏵ Benefits: Industry competitive (health/dental/vision insurance, PTO)

Please submit resume and cover letter through Malakye.com