33 Threads:
Email Marketing Specialist Job in Vista, CA
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Vista, CA
Full-time | Digital, Marketing, Marketing - Social Media
About the job
33 Threads, the home ofToeSox, Tavi Noir, Base 33 and private label brands is looking for an Email Marketing Specialist to be responsible for managing the execution and analytics of the email marketing channel.
This position will be responsible for planning, creation, scheduling, and analytics of ecommerce and brand email marketing. Coordination and administrative support will be an important part of this role.
Essential Functions and Key Responsibilities:
• Strategic planning and daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
• Own end-to-end lifecycle planning
• Oversee and develop various touchpoints within consumer and dealer journey including welcome, transactional, informative, win-back, cart-abandonment, etc. programs
• Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, geographic location and profile)
• Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs)
• Provide insights on performance and guidance for program optimization
• Communicate with internal and external parties regarding all promotions, site optimizations and brand activations, ensuring that opportunities are maximized to support these initiatives within performance marketing channels
• Maintain digital marketing calendar by brand, product category, and distribution platform (consumer & dealer) that aligns with Ecommerce, Global Marketing, Online Merchandising and key events
• Develop detailed dealer e-blast programs for all sock solution partners so that content including product announcements, success stories, and other related business information is broadcast to these partners every other month, plus additional announcements based on product launches.
• Develop detailed dealer e-blast programs for all other wholesale partners for product and/or other marketing.
• Develop long term international e-blast plans based on target markets, legal requirements, and coordination with International and distributors.
• Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
• Stay current with best practices, strategies, legislation, and industry standards related to email and digital marketing tactics
• Track and analyze trends, competitive landscape, consumer insights and current state of the business
• Manage email lists and segments to ensure performance, accuracy and conversion
• Performs other responsibilities as required
This position will be responsible for planning, creation, scheduling, and analytics of ecommerce and brand email marketing. Coordination and administrative support will be an important part of this role.
Essential Functions and Key Responsibilities:
• Strategic planning and daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
• Own end-to-end lifecycle planning
• Oversee and develop various touchpoints within consumer and dealer journey including welcome, transactional, informative, win-back, cart-abandonment, etc. programs
• Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, geographic location and profile)
• Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs)
• Provide insights on performance and guidance for program optimization
• Communicate with internal and external parties regarding all promotions, site optimizations and brand activations, ensuring that opportunities are maximized to support these initiatives within performance marketing channels
• Maintain digital marketing calendar by brand, product category, and distribution platform (consumer & dealer) that aligns with Ecommerce, Global Marketing, Online Merchandising and key events
• Develop detailed dealer e-blast programs for all sock solution partners so that content including product announcements, success stories, and other related business information is broadcast to these partners every other month, plus additional announcements based on product launches.
• Develop detailed dealer e-blast programs for all other wholesale partners for product and/or other marketing.
• Develop long term international e-blast plans based on target markets, legal requirements, and coordination with International and distributors.
• Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
• Stay current with best practices, strategies, legislation, and industry standards related to email and digital marketing tactics
• Track and analyze trends, competitive landscape, consumer insights and current state of the business
• Manage email lists and segments to ensure performance, accuracy and conversion
• Performs other responsibilities as required