Roark:
Marketing Coordinator Job in Laguna Beach, CA
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Laguna Beach, CA
Full-time | Marketing
About the job
Roark is searching for talent to contribute to the future development of our adventure lifestyle brand. We’re looking for an individual with passion, creativity, and an entrepreneurial spirit to join our Marketing Team. As Marketing Coordinator, you will be responsible for supporting the Marketing Director in concepting, developing, and executing across all aspects of brand and product marketing.
The Marketing Coordinator is a full-time role responsible for day to day marketing functions with primary focus toward retail/wholesale marketing initiatives and operations. Their duties also include messaging calendar coordination, thorough communication with domestic & international sales partners on all go to market strategies, direct-to-consumer support on retail & web operations, and regional event coordination.
Areas of Responsibility
Marteting & Communications Coordinator:
• Assist the Marketing Director with all marketing initiatives & maintenance of the seasonal go to market plan and strategy.
• Drive strategy implemented by Marketing Director and execution of all wholesale retail marketing efforts including fixture units(inventory and new orders), POP, signage, windows, events/tradeshows, and rep communication.
• Assist with digital marketing efforts ensuring all projects are on-time and effective through analysis of email, social, and advertisement performances.
• Oversee social media calendar and content strategy(also including Contractor/ambassador channels), holding creative and Marketing Director accountable for efficient day to day communications.
• Maintain communication with international distribution partners, ensuring alignment on all seasonal go to market plans.
• Assist in campaign development/production and coordination of all marketing samples.
• A positive, outgoing, high energy, entrepreneurial, sales focused attitude.
• Maintain strong interpersonal and communications skills both verbal and written, a strong independent work ethic, excellent time management skills, and organizational abilities.
• Be an expert on Roark’s product assortment, seasonal campaign and brand story, and understand the consumer needs based off digital and wholesale performances.
• Develop working relationships with all company departments to keep up to date with all cross-funcional activities/initiatives.
The Marketing Coordinator is a full-time role responsible for day to day marketing functions with primary focus toward retail/wholesale marketing initiatives and operations. Their duties also include messaging calendar coordination, thorough communication with domestic & international sales partners on all go to market strategies, direct-to-consumer support on retail & web operations, and regional event coordination.
Areas of Responsibility
Marteting & Communications Coordinator:
• Assist the Marketing Director with all marketing initiatives & maintenance of the seasonal go to market plan and strategy.
• Drive strategy implemented by Marketing Director and execution of all wholesale retail marketing efforts including fixture units(inventory and new orders), POP, signage, windows, events/tradeshows, and rep communication.
• Assist with digital marketing efforts ensuring all projects are on-time and effective through analysis of email, social, and advertisement performances.
• Oversee social media calendar and content strategy(also including Contractor/ambassador channels), holding creative and Marketing Director accountable for efficient day to day communications.
• Maintain communication with international distribution partners, ensuring alignment on all seasonal go to market plans.
• Assist in campaign development/production and coordination of all marketing samples.
• A positive, outgoing, high energy, entrepreneurial, sales focused attitude.
• Maintain strong interpersonal and communications skills both verbal and written, a strong independent work ethic, excellent time management skills, and organizational abilities.
• Be an expert on Roark’s product assortment, seasonal campaign and brand story, and understand the consumer needs based off digital and wholesale performances.
• Develop working relationships with all company departments to keep up to date with all cross-funcional activities/initiatives.