Date Posted: 11/20/2017

Director of Stores

  • prAna
  • United States
  • California
  • Carlsbad, CA
  • 5 year(s)
  • Full-Time
  • Not Available
Job Description

The successful Director of Stores leads and manages the operations of prAna’s 7 retail stores across multiple states and markets, working closely with the Store Managers and Carlsbad teams to relentlessly focus on our customer, ensure operational excellence, and increase in-store volume, profit and margins. The position drives the development and execution of retail operations practices/procedures, retail team performance and merchandise flow to achieve profitable sales growth and superior customer experience. As leader of retail operations, the Director of Stores is expected to spend approximately 70% of his/her time in the stores to be engaged with employees, customers, and the community.

This position interacts with a diverse group of employees at all levels of the organization and serves as a key point person for all the day-to-day retail decisions and communications. Self-direction and independent judgment are required to plan, prioritize and organize a diversified workload. This role coordinates the cross-functional retail support team in Carlsbad with a focus on achieving seasonal objectives, effective communication between the stores and Carlsbad, creating a consistent shopping experience with ecommerce, and advocating for superior customer service.

Essential Functions and Responsibilities:

1. Customer Experience - Execute customer focused service, sales and marketing/brand awareness programs and initiatives for the retail channel in order to contribute to sales growth.

a) Customer Service:
- Develop and implement prAna customer service and sales framework, standards and training
- Relentlessly communicate, model and reinforce extraordinary customer focus and service

b) Marketing and Branding:
- Ensure the creation, updating and communication of the retail marketing calendar in conjunction with the DTC and MAP calendar; ensure all parties are kept informed of consumer promotions/events in all channels
- Develop and monitor the retail marketing budget; manage and report on retail marketing budget real time
- Distribute to and interpret results for retail stakeholder to inform future strategies.
- Work closely with VP of Marketing and Store Managers to align marketing initiatives with individual store sales goals and company-wide marketing messaging, as well as appeal to the local target customer
- Ensure Store Managers to assess and implement local community outreach programs to maximize local community relationships, support sales goals and increase brand awareness
- Ensure store hours, staff schedules and employee expertise meet the needs of customers

2. Employee Experience

a) Team Leadership:
- Lead and manage Store Managers across 7 stores in multiple states and markets
- Develop, motivate and retain high performing employees; build and retain high performing teams
- Ensure that Store Managers have the required skills to independently manage each of their stores financially and operationally
- Communicate, model and reinforce company values, customer service standards, and store operations standards, policies and procedures
- Foster positive employee experience and teamwork within and across retail store teams and prAna headquarters
- Ensure establishment of annual goals for retail stores and Store Managers
- Conduct performance and pay reviews for Store Managers; facilitate performance management process with HR across stores
- Establish and maintain respectful, positive, productive and service-oriented relationships with Store Managers and team members; operate in the spirit of selfless service (SEVA)
- Handle all escalated operational field issues and provide resolution and feedback to field leadership regarding best practices, challenges and opportunities weekly
- Resolve employee matters, concerns and issues fairly and timely, utilizing HR or other functional areas where appropriate
- Manage in accordance with all company practices, policies and applicable federal, state and/or local laws

b) Staffing and Scheduling:
- Oversee and ensure that stores are effectively staffed with quality employees
- Monitor schedules and schedule building to ensure consistency with tools, management practices and budget on a weekly basis
- Approve job requisitions, promotions, compensation or other job changes for retail employees in conjunction with VP and HR
- Interview, hire, onboard, coach, counsel, discipline and terminate employees in conjunction with HR; directly responsible for interviewing and selection of Store Managers in conjunction with Carlsbad leadership
- Review and approve store and employee schedules

c) Training and Development, Management Practices:
- Partner with HR on onboarding and training opportunities, and information related to staffing, hiring and other people and culture needs across retail (e.g. Product, Customer Service, Merchandising, etc.)
- Ensure store teams are effectively trained on Retail Operations policies, procedures and standards
- Assemble, update and maintain retail specific handbooks or materials in conjunction with VP Human Resources

d) Communication and Collaboration:
- Serve as primary communication conduit among retail, Carlsbad office and departments; collect, filter and disseminate information to appropriate people in a timely manner
- Ensure excellent communication between the Store Managers and Carlsbad teams to ensure an exceptional, seamless brand and shopping experience and effective work partnerships to service the customer
- Help manage and communicate visits to stores by Carlsbad team members (and vice versa) to optimize the value and timing of visits; maintain and update master travel calendar for visitors
- Plan and manage retail management meetings/events in Carlsbad, collaborating with relevant people

3. Operations:
- Manage Store Managers and teams in their monitoring and analyzing of business trends
- Communicate inventory level and assortment needs to Planning and Merchandising to ensure sell-through potential is maximized
- Audit store compliance with stock room, cash wrap and other operational standards monthly, quarterly and annually
- Work with Visual and Merchandising Teams on floor set planning and execution
- Facilitate and distribute notes from weekly store management calls and weekly Carlsbad retail team meetings
- Proactively manage and implement retail specific programs, initiatives, projects, processes or other information

4. Inventory Control/Loss Prevention and Safety:
- Proactively lead and oversee loss prevention efforts and awareness
- Ensure Store Managers adhere to policies and procedures related to operation of the Point of Sale system to record accurate transactions
- Oversee regular inventory counts; monitor and assist with monthly cycle counts
- Monitor safe LP practices ensuring all stores are following company policy; conduct monthly random audits
- Ensure effective inventory management (e.g. receiving, transfers, shipping, tagging, inventory adjustments, RTVs, damages/defects); review quarterly with leadership teams
- Serves as emergency point of contact for retail teams’ safety; oversees safe work practices in accordance with company policies and practices

5. Financial Performance, Budgets and Business Planning:
- Ensure the distribution of accurate and timely performance reports; daily, weekly, quarterly (QBR) and annually
- In conjunction with CFO and VP, develop retail budget and forecasts
- Develop and support strategic and seasonal with sound financial analysis and understanding
- Achieve budgeted sales, margin and profitability goals for retail division as a whole and individual stores
- Develop and implement strategies to grow sales and minimize expenses
- Identify and implement operational efficiencies (both)

Perform other duties as assigned.

Job Requirements

Education and Experience Requirements:
- Bachelor’s degree in Business, Marketing or relevant field strongly preferred; high school diploma or equivalent required
- Minimum of 5 years of in-store retail apparel management experience with full P&L responsibility
- Minimum of 1 year of experience leading and managing multiple stores as an Area or District Manager; and managing remote teams
- High level of expertise in retail leadership and operations, including hands-on development and execution of operational programs, standards, practices and procedures
- Understanding of consumer behavior and how to develop relevant retail marketing efforts to drive sales
- Creative and conceptual thinking to identify retail marketing solutions to drive traffic
- Full P&L experience required; experience with managing and tracking budgets and expenses
- Experience hiring and managing others

Technical Skills and Experience:
- Proficiency with Microsoft Office Suite (Word, Excel, Outlook)
- Strong written skills
- Retail Operations
- Retail Merchandising
- Analytical and budgeting skills
- SharePoint preferred

Travel and Schedule Requirements:
- Ability to travel 30-50% of the time to prAna U.S. locations
- Ability to work a flexible schedule including holidays, weekends and overnights

Must be able to perform essential functions of position with or without reasonable accommodations.

To apply, please click on the "External Application" link, and be sure to let us know you found this job on Malakye!


Date Posted: 11/20/2017

Director of Stores

  • prAna
  • United States
  • California
  • Carlsbad, CA
  • 5 year(s)
  • Full-Time
  • Not Available