Category / Brand Manager
- Active Sports, Inc.
- United States
- Saint Paul, MN
- 3 year(s)
- Not Available
The House is in search of a Brand / Category Manager to join the team in St. Paul, MN.
POSITION SUMMARY //
The House, a fast-growing e-commerce sporting goods company based in St. Paul, MN, and part of the new Camping World/Gander Outdoors organization, seeks an experienced category/brand manager for the company’s proprietary brands of outdoor clothing and equipment.
DUTIES // will include but not be limited to the following:
• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Organize and manage an independent rep organization to call on outdoor retail stores
• Attend trade shows and conventions
• Experience in monitoring and analyzing KPIs on the proprietary brands
• Work closely with internal marketing team in developing branding (i.e. hangtags, labels, logos, etc.)
• Ability to analyze and report on industry trends and relevant technologies
Compensation commensurate with qualifications.
DESIRED QUALIFICATIONS //
• College degree qualified with a relevant major and/or have several years of marketing experience in marketing through the retail store and online channels.
• Brand awareness - a clear understanding of brands and the marketing mix
• Determination and perseverance
• Relationship management skills
• A strong focus on results
• A high degree of business acumen
TO APPLY // Please submit your brief cover letter and resume through Malakye.