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Los Angeles, CA

Full-time | Marketing, Marketing - Social Media, Public Relations

About the job

The Marketing Director has the responsibility for strategizing and executing Falltech’s marketing needs. The successful candidate must have good strategic vision while being able to undertake the tactical execution and working towards building and managing the team. This ranges from strategic marketing, marketing communication, product launches, managing the trade shows, and managing our website. This role is very hand-on, fast paced.

DUTIES & RESPONSIBILITIES
• Drive and expand brand awareness, marketing strategies, and tactics to support organization goals and performance matrices.
• Develop marketing communications, managing timelines, deliverables and content. Manage brand identity and customer research. Make changes to strategies based on results and findings.
• Develop and distribute press releases and news articles on product launches, key initiatives while securing placement in trade and non-trade publications
• Define and create collateral for product launches and promotional material (Brochures, Press Releases, OEM Catalogs), product and product line presentations and data sheets.
• Develop engaging content for our website and maintaining organizational website and social media strategy and manage online communities.
• Develop and monitor KPIs for key marketing initiatives, update weekly & monthly trackers, and provide periodic reports to the marketing department, senior management and board presentations.
• Develops and analyzes data collection methods and tools (such as surveys, questionnaires, interviews, and voice- of- customer) to obtain relevant feedback from the end users.
• Work with other departments to enhance image and quality of programs, publications and products. Collaborate with writers and designers to oversee copywriting, design, and production of promotional materials and advertising. Work with the outside sales team in fulfilling the graphical, communication and marcom needs for local and regional tradeshows.
• Foster teamwork throughout the department as well as organization.

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1501 Lincoln Blvd.#1014 Venice, CA. 90291