Brooks Sports, Inc.:
Consumer Insights Qualitative Researcher Job in Seattle, VT
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Seattle, VT
Full-time | Demand Planning
About the job
Who We Are:
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:
The Run-Sight Lab is the consumer insights team at Brooks. The team implements design thinking and a mixed-method research approach to unlock the key wants and needs of the runner. The Run-Sight Lab works to anticipate future needs of runners, optimize company concepts and initiatives, and help the brand adapt to shifts in the market. As a Runner Insights Qualitative Researcher, you will be responsible for leading Run-Sight Lab qualitative insight projects from empathy to expression. You will lead cross functional teams along the insight journey harnessing collective wisdom and perspective to uncover the most meaningful runner insights. You will collaborate with Design Researchers and Quantitative Researchers on each project to gain a deep understanding of runner mindsets through a mixed-methods approach.
You will travel to key markets to conduct deep empathy and ethnography research with runners in their environment. Through their eyes you will uncover key motivations, aspirations, challenges, and triumphs along their running journey. Armed with these powerful insights you will empower the project team to dream big and generate game changing ideas that will continuously evolve the running journey.
You will work closely with marketing and product creation teams to help bring the consumer to life in their briefs and act as a resource to provide consumer led feedback on their work. As a Runner Insights Qualitative Researcher you will mentor Runner Insight Research Associates as they grow in their consumer innovation leadership journey.
Your Responsibilities:
! Consumer Knowledge/Analysis/Empathy
! Become an ‘expert’ on the consumer desires and shopping behaviors.
! Build a foundation as a consumer expert by spending time in market, analyzing retail data, interacting directly with consumers and communicating with internal and external sales and marketing teams to identify insights and opportunities.
! Bring an innovation spirit to our research process by pushing our techniques, approach, and research design to the next level.
! Mentor cross functional teams through the consumer innovation process. Teach and model behaviors that produce the desired result in each phase.
! Work closely with Design Researchers to create prototypes/concepts that can be tested with runners to gain further knowledge of the consumer and to frame opportunities for innovation.
! Work closely with Quantitative Researchers to gain a more holistic understanding of runner trends, connections, and to scrutinize the findings uncovered in qualitative research. Use qualitative methods to investigate quantitative findings/insights.
! Harness collective wisdom by facilitating productive discussion with multiple points of view, and perspectives. Generate outcomes that are built on a foundation of contributions from everyone on the team.
! Mentorship
! Mentor and provide workflow direction to Runner Insights Qualitative Research Associates and Interns
! Oversee projects throughout the empathy phase of the research and collaborate with Design Researchers and Quantitative Researchers to complete each project.
! Product Line Planning
! Work closely with Product Line Managers to build emotional, consumer centered product briefs.
! Inform the VP, Product Management and Merchandising to ensure the global product strategies and innovation pipelines align with consumer wants and needs to maximize the impact of our product resources.
! Work closely with Brand and Product Marketing to ensure messaging is relevant to the target audience and amplifies the most important benefit for that runner
! Provide Product Line Managers, Merchandisers, Product Marketing, and Brand Marketing with instant feedback on products, campaigns, and activations to inform decision-making.
! Presentation/Communication
! Present qualitative consumer research projects to internal teams and key external audiences.
! Tell passionate and inspiring stories that connect with their audience and motivates and empowers them to take action in their respective roles.
! Project Planning
! Work with Design Research and Quantitative Research to plan all consumer research projects from kick-off to completion.
! Build project scopes and intended deliverables.
! Manage external research agency relationships.
! Manage qualitative research project budget.
! Internal Training
! Lead internal consumer innovation bootcamps and training opportunities that strengthen our Brand’s ability to act quickly and meaningfully for our runners.
! Create an innovative training design curriculum that maximizes impact to other departments within their time constraints.
Qualifications:
! Bachelor’s degree in a related field preferred.
! 3+ years experience conducting and leading consumer research projects.
! Working knowledge of the footwear product management process, retail environment and consumer buying habits a plus.
! Business orientation preferred with demonstrated financial ability in managing gross margins, inventory, and costing
! Excellent oral and written communications skills – skilled presenter (using MS Presentation tools)
! Strong analytical skills and experience
! Proven ability to influence, persuade and negotiate to achieve progress toward goals – skilled communicator
! Results-oriented person with the ability to balance numerous tasks and utilize all available resources with a high sense of urgency and self motivation
! Demonstrated ability to conceive/create new thinking and ideas pertaining to the consumer and the product line – skilled “product eye”
! Ability to work professionally and efficiently within the team and across departments
! A passion for the running enthusiast and active lifestyle
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual o
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:
The Run-Sight Lab is the consumer insights team at Brooks. The team implements design thinking and a mixed-method research approach to unlock the key wants and needs of the runner. The Run-Sight Lab works to anticipate future needs of runners, optimize company concepts and initiatives, and help the brand adapt to shifts in the market. As a Runner Insights Qualitative Researcher, you will be responsible for leading Run-Sight Lab qualitative insight projects from empathy to expression. You will lead cross functional teams along the insight journey harnessing collective wisdom and perspective to uncover the most meaningful runner insights. You will collaborate with Design Researchers and Quantitative Researchers on each project to gain a deep understanding of runner mindsets through a mixed-methods approach.
You will travel to key markets to conduct deep empathy and ethnography research with runners in their environment. Through their eyes you will uncover key motivations, aspirations, challenges, and triumphs along their running journey. Armed with these powerful insights you will empower the project team to dream big and generate game changing ideas that will continuously evolve the running journey.
You will work closely with marketing and product creation teams to help bring the consumer to life in their briefs and act as a resource to provide consumer led feedback on their work. As a Runner Insights Qualitative Researcher you will mentor Runner Insight Research Associates as they grow in their consumer innovation leadership journey.
Your Responsibilities:
! Consumer Knowledge/Analysis/Empathy
! Become an ‘expert’ on the consumer desires and shopping behaviors.
! Build a foundation as a consumer expert by spending time in market, analyzing retail data, interacting directly with consumers and communicating with internal and external sales and marketing teams to identify insights and opportunities.
! Bring an innovation spirit to our research process by pushing our techniques, approach, and research design to the next level.
! Mentor cross functional teams through the consumer innovation process. Teach and model behaviors that produce the desired result in each phase.
! Work closely with Design Researchers to create prototypes/concepts that can be tested with runners to gain further knowledge of the consumer and to frame opportunities for innovation.
! Work closely with Quantitative Researchers to gain a more holistic understanding of runner trends, connections, and to scrutinize the findings uncovered in qualitative research. Use qualitative methods to investigate quantitative findings/insights.
! Harness collective wisdom by facilitating productive discussion with multiple points of view, and perspectives. Generate outcomes that are built on a foundation of contributions from everyone on the team.
! Mentorship
! Mentor and provide workflow direction to Runner Insights Qualitative Research Associates and Interns
! Oversee projects throughout the empathy phase of the research and collaborate with Design Researchers and Quantitative Researchers to complete each project.
! Product Line Planning
! Work closely with Product Line Managers to build emotional, consumer centered product briefs.
! Inform the VP, Product Management and Merchandising to ensure the global product strategies and innovation pipelines align with consumer wants and needs to maximize the impact of our product resources.
! Work closely with Brand and Product Marketing to ensure messaging is relevant to the target audience and amplifies the most important benefit for that runner
! Provide Product Line Managers, Merchandisers, Product Marketing, and Brand Marketing with instant feedback on products, campaigns, and activations to inform decision-making.
! Presentation/Communication
! Present qualitative consumer research projects to internal teams and key external audiences.
! Tell passionate and inspiring stories that connect with their audience and motivates and empowers them to take action in their respective roles.
! Project Planning
! Work with Design Research and Quantitative Research to plan all consumer research projects from kick-off to completion.
! Build project scopes and intended deliverables.
! Manage external research agency relationships.
! Manage qualitative research project budget.
! Internal Training
! Lead internal consumer innovation bootcamps and training opportunities that strengthen our Brand’s ability to act quickly and meaningfully for our runners.
! Create an innovative training design curriculum that maximizes impact to other departments within their time constraints.
Qualifications:
! Bachelor’s degree in a related field preferred.
! 3+ years experience conducting and leading consumer research projects.
! Working knowledge of the footwear product management process, retail environment and consumer buying habits a plus.
! Business orientation preferred with demonstrated financial ability in managing gross margins, inventory, and costing
! Excellent oral and written communications skills – skilled presenter (using MS Presentation tools)
! Strong analytical skills and experience
! Proven ability to influence, persuade and negotiate to achieve progress toward goals – skilled communicator
! Results-oriented person with the ability to balance numerous tasks and utilize all available resources with a high sense of urgency and self motivation
! Demonstrated ability to conceive/create new thinking and ideas pertaining to the consumer and the product line – skilled “product eye”
! Ability to work professionally and efficiently within the team and across departments
! A passion for the running enthusiast and active lifestyle
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual o