Brooks Sports, Inc.:
Consumer Insights Quantitative Researcher Job in Seattle, VT

Who We Are:

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

Your Job:

The Run-Sight Lab is the consumer insights team at Brooks. The team applies design thinking and a mixed-method research approach to unlock the key wants and needs of all who run. The Run-Sight Lab works to anticipate future needs of runners, empower internal teams with deep insights and recommendations to create innovative products and strategies, and inform decisions to help the brand adapt to shifts in the market.

As a Runner Insights Quantitative Researcher, you will lead quantitative research design on projects, collect and analyze data, interpret findings, and provide data-driven recommendations to cross-functional teams by amplifying the most meaningful insights from runners. You will collaborate on research projects with Qualitative Researchers and Design Researchers to combine quantitative, qualitative, and design and prototyping methods to develop a greater understanding of runners, their behaviors and motivations, and the ways Brooks can connect with runners to elevate their experiences through evidence and empathy. You will work independently and collaboratively to bring a quantitative perspective to explore big questions, challenge assumptions, guide research direction, and drive innovation at Brooks.

Your Responsibilities:
! Lead Quantitative Research Projects
! Advise teammates and internal stakeholders on quantitative research projects by providing guidance on best methodology, participant selection criteria, timelines, etc. that best suit project objectives
! Manage expectations and educate stakeholders and teammates on key concepts from quantitative research methodology and project findings and recommendations
! Execute the quantitative portion of Run-Sight Lab research projects by utilizing primary and secondary data to test qualitative insights at scale and/or provide direction on qualitative research, design research, and prototyping
! Manage the full lifecycle of quantitative research projects, including scoping, methodology, sample design, data collection (e.g., survey design and programming), analysis planning, and reporting/presenting findings and recommendations
! Make project data accessible to all audiences by providing access to, interpreting, and/or visualizing data in ways that are clear and intuitive
! Support the Runner Insights Research Program Manager with ad-hoc quantitative research requests from teams throughout the business (e.g., product naming, concept testing, message testing, validation testing, MaxDiff and Conjoint analyses, etc.)
! Vet and manage potential and existing research vendors
! Responsible for quantitative research project’s timeline, deliverables, and budget
! Along with other researchers, continuously evaluate new research tools, data sources, and research partners to build a robust and varied “quantitative research toolbox”

! Collaborate with Runner Insights Qualitative and Design Researchers
! Work closely with a cross-functional team to plan and execute mixed-methods research projects from brief development to final presentation and reporting
! Jointly decide on project scope, timelines, methods, deliverables, and share-outs
! Incorporate complementary quantitative, qualitative, and design approaches to identify empathy-driven, data-backed, and runner-first insights and opportunities
! Present research findings and recommendations with project team to internal teams and key external audiences

! Mentor, Educate, and Train
! Guide and mentor Runner Insights Associate Quantitative Researchers and interns
! Teach and advise on quantitative research concepts and best practices within the team and across the company
! Lead internal consumer innovation bootcamps and training opportunities that strengthen the brand’s ability to act quickly and meaningfully for runners

Qualifications:
! Bachelor’s degree in Analytics, Statistics, Market Research, Quantitative UX Research, Human Factors, Analytics, Engineering, Psychology, Sociology, or other quantitative research-related fields preferred; equivalent education and/or relevant experience will be considered
! 3+ years experience conducting and leading quantitative consumer research projects
! Experience with managing all parts of survey development (e.g., scoping with stakeholders, establishing eligibility criteria, questionnaire development, survey programming, setting quotas, weighting, etc.)
! Proficient in Qualtrics platform (and/or other survey platforms), including survey editor, programming, distributions, XM directory, and crosstabs, analysis, and reports
! Strong analytical skills and experience with statistical significance testing using analysis tools, such as SPSS, SAS, Q Research Software, Displayr, R, or Python
! Ability to collect, query, clean, manage, analyze, and sift through different data sources (e.g., survey, market, sales, text, social media, smartwatch biometric data) to identify critical information and develop solution options and actionable recommendations
! Excellent written and communications skills – skilled presenter (using MS Presentation tools and data visualization tools like Tableau), effective writer, and compelling storyteller with the ability to simplify complex research and data into intuitive and emotional narratives to influence and persuade decision-makers into taking action
! Proactive and results-oriented with the ability to balance numerous tasks and utilize all available resources with a high sense of urgency and self-motivation
! Ability to build relationships and work professionally and efficiently within the team, across departments, and with external vendors
! Experience contributing to qualitative consumer research (e.g., diary studies, in-depth interviews, focus groups, observations, etc.) and iterative prototyping is a bonus
! Working knowledge of the footwear and apparel product management process, retail environment, and consumer buying habits a plus.
! An interest in uncovering the needs of all who run and those who enjoy wearing running footwear and apparel

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical