Brooks Sports, Inc.:
eCommerce CRM Manager EMEA Job in Amsterdam, VT
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
Amsterdam, VT
Full-time | Ecommerce
About the job
Who We Are:
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:
We are looking for an energetic and tech savvy eCommerce CRM Manager to help grow our eCommerce business. Your primary responsibility is building and leading the execution of our CRM and email programs, including their tactical planning and execution with focus on e-mail marketing and our loyalty program. While this role sits within the EMEA eCommerce team, cross-functional collaboration with the EMEA Marketing team, the EMEA Creative Services team, and the Global CRM team is critical.
Your Responsibilities:
! 1) CRM and e-mail program development
! CRM program – in collaboration with Director of Ecommerce
! Responsible for the creation and ongoing development of our CRM program. Including but not limited to personalization, targeting and segmentation tactics and acquisition and retention programs.
! Ensure close integration and alignment of CRM program to marketing/brand strategy, and full connection to the EMEA brand marketing program.
! Integrate CRM and customer service: work with CS team to gain learnings and insights from customer feedback to base decisions and designs for our work and inform our interactions with customers.
! Email program – in collaboration with Director of Ecommerce
! Responsible for the ongoing development of our Email program. Including but not limited to: tactics for e-mail types, developing and owning the roadmaps for campaign, user triggered and transactional e-mails, developing and driving the lead generation program.
! Own the roadmap for growth and maturation of the e-mail channel.
! Work with ecommerce team colleagues to ensure customer journey is smooth from mail to site landing pages and other landing destinations.
! Use first party customer data to create highly personalized and relevant messaging to improve brand loyalty and CRM KPIs such as open, click-through and conversion rates.
! Own the e-mail testing program and the overall learning roadmap for the channel.
! 2) Subject Matter Expert for CRM and e-mail tooling
! Act as subject matter expert (SME), train others as needed and advise on improvements for CRM/e-mail tools.
! Understand the integration points and interdependencies between e-mail/CRM tools and the broader Brooks ‘tech stack’ and advise on improvements.
! Coordinate legal and compliance approvals for all CRM and e-mail initiatives.
! Advocate best practices and research new industry trends/opportunities for increased performance of CRM and email efforts.
! 3) CRM and e-mail execution
! Oversee execution of the CRM and email program in partnership with the EMEA marketing team, with a blend of product and brand communications.
! Partner closely with regional marketing colleagues to design and execute local email tactics.
! 4) Reporting, cross functional collaboration and CRM evangelization
! Track and report on top CRM KPIs, including revenue, lead growth, CRM database health.
! Drive the development of (existing) dashboards and reports to understand e-mail/crm performance.
! Create weekly reports and provide context and commentary to share with global eCommerce and Marketing teams.
! Work with marketing team to ensure eCommerce and Brand work in harmony to best serve the overall company objectives. Ensure consistency with offline channels and goals.
! Track and monitor ROI to ensure optimal spend across tools and countries.
! 5) Loyalty and Runner Engagement
! Work with the Marketing Director and eCommerce Director to develop our (future) loyalty / runner engagement program in the e-mail / CRM channels and defining required tools and tactics.
! When the program launches, play a key role in scaling the program with CRM and e-mail.
! Act as point of contact and owner in the eCommerce team for the execution of our (future) runner engagement program.
! People management
! Directly manage the CRM specialist.
! Oversee those tasks of the eCommerce intern which are CRM/e-mail specific.
Your Qualifications:
! Bachelor’s degree in Sales, Marketing or related field.
! 5+ years of experience in the domain of online marketing and/or e-Commerce.
! 3+ years of email marketing experience.
! 1+ years of management experience preferred.
! Proven ability to develop and execute e-Commerce marketing programs.
! Knowledge of CRM and email marketing a must, experience with loyalty programs a plus.
! Strong computer skills required; MS Office, Google Analytics and ESP tools.
! Keen attention to detail in planning, organization and execution of tasks.
! Strong customer focus; ability to anticipate and react to user needs.
! Excellent interpersonal and communication skills that inspire and build trust resulting in effective working relationships across the company.
! Ability to anticipate how a decision can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”.
! Internet/ eCommerce /social media/mobile savvy; must use the internet extensively in their daily life and be up to date on the latest trends.
! Ability to work both independently and within multiple teams.
! Exposure to digital marketing and database marketing business practices.
! Proven ability to develop and execute ecommerce marketing programs.
! In-depth knowledge of using data to drive greater engagement with consumers with intent to convert.
! A knowledge & passion for commerce/shopping trends and delivering a best-in-class user experience to our consumers.
! Ability to manage multiple, competing priorities, duties and/or projects.
! Proven ability to collaborate with cross functional teams to deliver solid business results.
! Fluency in English (absolute must), other European language skills are a plus (German, French, Italian, Dutch and/or Spanish).
! Strong passion for Brooks Running; be a running enthusiast and/or practice an active lifestyle.
! Unwavering demonstration of Brooks’ corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving!PAGE-BREA
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:
We are looking for an energetic and tech savvy eCommerce CRM Manager to help grow our eCommerce business. Your primary responsibility is building and leading the execution of our CRM and email programs, including their tactical planning and execution with focus on e-mail marketing and our loyalty program. While this role sits within the EMEA eCommerce team, cross-functional collaboration with the EMEA Marketing team, the EMEA Creative Services team, and the Global CRM team is critical.
Your Responsibilities:
! 1) CRM and e-mail program development
! CRM program – in collaboration with Director of Ecommerce
! Responsible for the creation and ongoing development of our CRM program. Including but not limited to personalization, targeting and segmentation tactics and acquisition and retention programs.
! Ensure close integration and alignment of CRM program to marketing/brand strategy, and full connection to the EMEA brand marketing program.
! Integrate CRM and customer service: work with CS team to gain learnings and insights from customer feedback to base decisions and designs for our work and inform our interactions with customers.
! Email program – in collaboration with Director of Ecommerce
! Responsible for the ongoing development of our Email program. Including but not limited to: tactics for e-mail types, developing and owning the roadmaps for campaign, user triggered and transactional e-mails, developing and driving the lead generation program.
! Own the roadmap for growth and maturation of the e-mail channel.
! Work with ecommerce team colleagues to ensure customer journey is smooth from mail to site landing pages and other landing destinations.
! Use first party customer data to create highly personalized and relevant messaging to improve brand loyalty and CRM KPIs such as open, click-through and conversion rates.
! Own the e-mail testing program and the overall learning roadmap for the channel.
! 2) Subject Matter Expert for CRM and e-mail tooling
! Act as subject matter expert (SME), train others as needed and advise on improvements for CRM/e-mail tools.
! Understand the integration points and interdependencies between e-mail/CRM tools and the broader Brooks ‘tech stack’ and advise on improvements.
! Coordinate legal and compliance approvals for all CRM and e-mail initiatives.
! Advocate best practices and research new industry trends/opportunities for increased performance of CRM and email efforts.
! 3) CRM and e-mail execution
! Oversee execution of the CRM and email program in partnership with the EMEA marketing team, with a blend of product and brand communications.
! Partner closely with regional marketing colleagues to design and execute local email tactics.
! 4) Reporting, cross functional collaboration and CRM evangelization
! Track and report on top CRM KPIs, including revenue, lead growth, CRM database health.
! Drive the development of (existing) dashboards and reports to understand e-mail/crm performance.
! Create weekly reports and provide context and commentary to share with global eCommerce and Marketing teams.
! Work with marketing team to ensure eCommerce and Brand work in harmony to best serve the overall company objectives. Ensure consistency with offline channels and goals.
! Track and monitor ROI to ensure optimal spend across tools and countries.
! 5) Loyalty and Runner Engagement
! Work with the Marketing Director and eCommerce Director to develop our (future) loyalty / runner engagement program in the e-mail / CRM channels and defining required tools and tactics.
! When the program launches, play a key role in scaling the program with CRM and e-mail.
! Act as point of contact and owner in the eCommerce team for the execution of our (future) runner engagement program.
! People management
! Directly manage the CRM specialist.
! Oversee those tasks of the eCommerce intern which are CRM/e-mail specific.
Your Qualifications:
! Bachelor’s degree in Sales, Marketing or related field.
! 5+ years of experience in the domain of online marketing and/or e-Commerce.
! 3+ years of email marketing experience.
! 1+ years of management experience preferred.
! Proven ability to develop and execute e-Commerce marketing programs.
! Knowledge of CRM and email marketing a must, experience with loyalty programs a plus.
! Strong computer skills required; MS Office, Google Analytics and ESP tools.
! Keen attention to detail in planning, organization and execution of tasks.
! Strong customer focus; ability to anticipate and react to user needs.
! Excellent interpersonal and communication skills that inspire and build trust resulting in effective working relationships across the company.
! Ability to anticipate how a decision can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots”.
! Internet/ eCommerce /social media/mobile savvy; must use the internet extensively in their daily life and be up to date on the latest trends.
! Ability to work both independently and within multiple teams.
! Exposure to digital marketing and database marketing business practices.
! Proven ability to develop and execute ecommerce marketing programs.
! In-depth knowledge of using data to drive greater engagement with consumers with intent to convert.
! A knowledge & passion for commerce/shopping trends and delivering a best-in-class user experience to our consumers.
! Ability to manage multiple, competing priorities, duties and/or projects.
! Proven ability to collaborate with cross functional teams to deliver solid business results.
! Fluency in English (absolute must), other European language skills are a plus (German, French, Italian, Dutch and/or Spanish).
! Strong passion for Brooks Running; be a running enthusiast and/or practice an active lifestyle.
! Unwavering demonstration of Brooks’ corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving!PAGE-BREA