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Migliarino (Pisa), VT

Full-time | Marketing

About the job

Who We Are:

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

Your Job

The Retail Marketing Specialist Italy is part of the Italian Marketing Team and reports to the Retail Marketing Manager Italy.

You are responsible for developing and executing the right marketing plans for Brooks retail partners offline and online, working closely with Sales, Marketing and Tech Rep teams to ensure a smooth delivery of our seasonal brand stories.

Your goal is to increase the competitiveness and impact of Italian Marketing on an organizational level through proactive management of the administrative marketing processes and supporting services.

Your Responsibilities:
! Support the Retail Marketing Manager with every step of execution of our retail plan to ensure best in class support to Brooks retail partners online and offline.
! Activate integrated marketing plans for account segments (Buying Groups, Key Accounts, Field Accounts) aligned to the seasonal demand and sales plans for Italy.
! Coordinate execution of agreed seasonal retail marketing and 'always on' POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget.
! Manage product orders (Staff, PR & Influencer samples) and liaise with clients on delivery.
! Track and report on campaign execution and ROI, build monthly retail reports.
! Monitor and action on budget planning process, using appropriate KPIs and preparing Marketing budget reports throughout the year.
! Accompany Sales and Marketing Management to account meetings and tradeshows for retail marketing presentations and other commitments.
! Maintain retail client relationships with buyers and marketing teams becoming point of reference for our key partners across the territory.
! Coordinate delivery of sell-in tools such as catalogues etc.
! Responsible for the local Creative Asset bank, ensuring all relevant assets are downloaded and shared with the marketing team, identifying additional local market needs.
! Provide hands-on support to the wider marketing team across Digital Media, PR, Influencers, Events and eCom as required.
! Support direct to runner and retailers event productions and executions, plan event rollouts and required resources, supervise event execution and social media engagement on spot (running events & athletes sponsoring events).
! Proactive gathering and evaluation of market research, reports summarization and presentation to the Italy Marketing and Leadership Team; development and implementation of supplementary market research for Italy (e.g., qualitative consumer panels on running).

Your qualifications:
! Bachelor’s degree in marketing, business administration or related field.
! 3 +years of relevant Retail Marketing Experience (brand, footwear, retail & lifestyle experience).
! Good understanding of brand building and integrated marketing approaches.
! Proven experience with marketing & communications mix at country level (ideally in an international environment).
! Understanding and knowledge of administrative marketing (invoicing, budgeting, planning, reports).
! Good knowledge of Word, Excel, Outlook, PowerPoint.
! Strong background in social media and digital activations.
! Able to generate new ideas and creative solutions.
! Driven & energetic, trend conscious.
! Flexibility to work on own initiative or within team and cross-functional framework.
! Excellent organizational and management skills: ability to multi-task, combining strategy and execution. Readiness to step in, to get the job done when needed (hands on attitude).
! Fluency in Italian and English, Spanish is a plus.
! Strong passion for the running enthusiast and practicing an active lifestyle.
! Unwavering demonstration of Brooks’ corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving!

By submitting this application, you expressly make the following representations and warranties and give your consents as described below:

Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment.

Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors.

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