Retail Marketing Manager DACH

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 2 days ago
CEO Pledge
Job Description
Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. Your Job: The Retail Marketing Manager DACH owns an important marketing role. A Key Part of the role is to provide integrated marketing support for our Strategic and Key Accounts. This includes to develop and deliver account specific trade marketing strategies that align with brand and sales objectives. Central to the role is a strong relationship with the retailers, the Key Account Manager, Sales Manager DACH as well as the Marketing Manager DACH and the EMEA Marketing Team. (S)he develops and monitors the right retail marketing plans and supports the regional Marketing Manager in budget and strategy planning. Critrical to the role is to support the Retail & Events Coordinator in supervising and monitoring all POS marketing executions against the objective of sell-through and brand visibility at POS. Your Responsibilities • Lead the strategic development of retail Marketing activity across DACH • Planning, presentation and activation of retail marketing plans for retailer segments (particularly for Key accounts) based on the seasonal demand and sales plans for DACH based on EMEA directives • Build a strong relationship with the retailers with a focus on Strategic and Key Accounts • Development and execution of agreed retail marketing activities for key retailers (Key Accounts) and standard POS programs • Working closely with Sales Manager, Key Account Manager, Tech Rep Manager, Sales Reps, Tech Reps and Retail & Events Coordinator on POS retail marketing support and seasonal launch plans • Ensuring consistent and continuous visibility of the Brooks brand and products at POS (brick & mortar, online, social, PR, retail events) as well as continuous marketing support of Sales and Tech Reps to drive sell through • Execute project requests for in-store and digital retail needs that are executed on time and within budget • Plan and execute special in-store and corporate events for key retailers • Plan and monitor respective account marketing budgets under the direction of the Marketing Manager • Travel to account meetings and tradeshows for retail marketing presentations and other commitments • Liaise with the EMEA team to meet close deadlines and ensure deliverables are met on time • Communicate seasonal program progress including changes, updates, feedback from retailers, sales data from promotions and consumer engagement as applicable. Work closely with the EMEA marketing team to ensure all DACH requirements are part of the EMEA strategy and planning • Manage the retail marketing budget across DACH • Ensure all retail marketing inatitives are delivered on time and on budget • Assist the regional Marketing Manager in budget and strategy planning • Provide mentoring, guidance and training to the Retail & Events Coordinator in supervising and monitoring all POS marketing executions against the objective of sell-through and brand visibility at POS • Ensure that the customer experience, assets, and programs execute on time and fulfill campaign strategy and objectives, reflecting brand principles and guidelines and increasing Brooks Brand Awareness • Be the first at market with new ideas to attract, engage and connect with new target groups • Secure space in new stores for Brooks branded space Your Qualifications • Bachelor’s degree (preferably in business/marketing) or apprenticeship in trade • A minimum of 5 years of relevant sales and/or marketing experience (brand, footwear, retail & lifestyle experience, event experience); • Must have a good understanding of brand building and integrated marketing approach • Experienced with marketing & communications mix at country and/ or international level (ideally in an international environment); • Experience in staff supervision • Travel of 25% required with at least one trip per season to all Key Accounts and Buying groups as well as their events and exhibitions • Thinks strategically and executes tactically • Good understanding and knowledge of retail and direct marketing • Must have proven experience in co-operation with sales and retail marketing; • Able to generate new ideas and creative solutions; • Drive & energetic, trend-conscious; sport-savvy • Flexibility to work on own initiative or within team and cross-functional framework; • Excellent organizational and management skills: ability to multi-task, combining strategy and execution. Readiness to step in, to get the job done when needed (hands on mentality); • Fluency in German (absolute must), advance level in English, other European language skills are a plus (French, Italian, Dutch and/or Spanish); • Strong passion for the running enthusiast and practicing an active lifestyle; • Unwavering demonstration of Brooks’ corporate values: Serve People, Lead Thought, Compete as a Team, Have Integrity, Be Active, Have Fun! By submitting this application, you expressly make the following representations and warranties and give your consents as described below: Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. Apply for this job