Retail Marketing Specialist DACH

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 3 days ago
CEO Pledge
Job Description
Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. Your Job: The Retail Marketing Specialist is critical to our success with our retail partners. In partnership with the local Sales and Marketing team and the EMEA Retail team, this role will be responsible for developing and executing the right retail marketing plans for Brooks retail partners. Your Responsibilities • Planning, presentation and activation of retail marketing plans for retailer segments (Key accounts, lighthouse customers, buying groups, SRAs) based on the seasonal demand and sales plans for DACH based on EMEA directives • Liaise with the EMEA marketing team to meet close deadlines and ensure deliverables are met on time • Development and execution of agreed retail marketing activities for key retailers (Key Accounts, lighthouse customers, Buying groups, SRAs) and standard POS programs • Working closely with Sales Manager, Key Account Manager, Tec Rep Manager, Sales Reps, Tech Reps on POS retail marketing support and seasonal launch plans • Ensuring consistent and continuous visibility of the Brooks brand and products at POS (brick & mortar, online, social, PR, retail events) as well as continuous marketing support of Sales and Tec Reps to drive sell through • Execute project requests for in-store and digital retail • Plan and execute special in-store and corporate events for key retailers • Planning and execution of vendor shows or other retail based events in Germany, Austria and Switzerland • Travel with Sales and Marketing Management to account meetings and tradeshows for retail marketing presentations and other commitments • Plan and monitor respective account marketing budgets under the direction of the Retail Marketing Manager • Close cooperation with Marketing and E-Comm EMEA to ensure brand consistency and alignment on EMEA marketing strategy Your Qualifications • Bachelor’s degree (preferably in business/marketing) or apprenticeship in trade • 3+ years of relevant sales and/or marketing experience (brand, footwear, retail & lifestyle experience) • Fluency in German (absolute must), advance level in English • Good understanding of brand building and integrated marketing approach • Must have proven experience in co-operation with sales and retail marketing • Readiness to travel and attend meetings and offerings with customers as well as events • Able to generate new ideas and creative solutions • Drive & energetic, trend-conscious; sport-savvy • Flexibility to work on own initiative or within team and cross-functional framework • Excellent organizational and management skills • Ability to multi-task and to get the job done when needed (hands on mentality) · Good knowledge of following software: Word, Excel, Outlook, PowerPoint, (Graphic program a plus) • Strong passion for the running enthusiast and practicing an active lifestyle; • Able to generate new ideas and creative solutions; • Drive & energetic, trend-conscious; sport-savvy • Demonstration of Brooks’ corporate values: Serve People, Lead Thought, Compete as a Team, Have Integrity, Be Active, Have Fun! By submitting this application, you expressly make the following representations and warranties and give your consents as described below: Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. Apply for this job