Email Marketing Coordinator

Seattle Washington
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 10 days ago
CEO Pledge
Job Description
Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. The Email Marketing Coordinator will be our email marketing champion for our fun loving, energetic, “work hard, play hard” Ecommerce team. Email continues to be a critical channel to our success and we are looking for an Email Marketing Coordinator to help manage the day to day of email marketing. This role will own several phases of the email channel from creative brief generation to building to deployment and to optimizations. The role will manage the day to day activities to keep Brooks email marketing efforts running successfully and ensure all emails are engaging, relevant, on brand, and, of course, timely among our runners. Responsibilities: • Manage the day to day activities to sustain current email programs and launch new efforts for Brooks Running. • Build and deploy all emails in email service provider. • Maintain, edit and customize content and images for triggered, transactional, and editorial calendar emails to ensure relevant and up to date. • QA emails in key browsers across devices. • Collaborate with Brooks’ creative teams and product marketing groups to secure assets for digital marketing campaigns to hit deadlines. • Own, build, and execute email editorial calendar. • Coordinate the email creative brief process among key stakeholders to ensure on brand and meeting our brand and revenue goals. • Work with external email vendors to solve technical issues and continue to advance our email marketing program. • Develop and implement triggered emails to target customers at the right time with relevant information. • Plan and execute A/B tests to increase customer engagement and conversions. • Implement lead generation programs. • Field and prioritize all email requests from other departments and communicate details of calendar, timing, information needed, etc to those businesses. • Manage all email automatic feeds. • Partner with NA and EMEA Ecommerce teams to drive email components of global and regional campaigns. • Drive email components of global and regional campaigns including translations. • Analyze and report campaign results and KPIs, highlighting successes, trends and opportunities. educate key stakeholders. Qualifications: • Bachelor’s degree with a focus in marketing or business preferred.2+ years of related experience in email marketing and Ecommerce. • Familiarity with Bronto or other ESP required. • Strong understanding of email marketing best practice preferred. • Knowledge of digital marketing best practices preferred. • Skilled at providing creative art direction to designers and writing copy for emails per brand guidelines. • Experience in developing segmentation, automation and lead gen strategies and executing at the tactical level. • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another. • Self-starter, responsible, and able to own production level projects. • Strong customer focus/ability to anticipate and react to user needs. • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company. • Creative genius that can think out of the box to build engaging email messages. • Demonstration of innovation and initiative – always looking at improving our processes while also displaying a willingness to dive into the details and help wherever necessary. • Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community. • Embraces and lives the Brooks values! Brooks is an equal employment opportunity employer and strives to comply with all applicable laws prohibiting discrimination based on any protected class. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, color, national origin, sex, religion, the presence of a sensory, physical or mental disability, military status, marital status, sexual orientation, gender identity, age, genetic information or any other basis protected by federal, state, or local law. This commitment applies to all phases of recruitment and employment. Brooks will strive to ensure that its policies and decisions are implemented with the spirit of this commitment to equal employment opportunity in mind. Apply for this job