Market Intelligence Analyst

Seattle Washington
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 10 days ago
CEO Pledge
Job Description
Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. As Brooks’ Market Intelligence Analyst, you will inform strategic decision-making efforts—including insights into the market, competitor landscape, and broader industry trends. You will gather and analyze market data, conduct trend and scenario analysis, and produce business analytics that support strategic planning efforts and improve the development and execution of global business initiatives. This role will partner with Brooks leadership to provide an enhanced understanding of the industry, market attractiveness, and competitive landscape and collaborate with senior leadership, sales, marketing and product teams to research new market opportunities and to assist in determining their value and fit with Brooks long-term strategic objectives. Responsibilities: • Global Market Sizing: • Build models to gauge market size and growth potential of existing and new markets. • Evaluate market trends and forecast ecosystem changes. Market Share Analysis: • Conduct an ongoing evaluation of Brooks’ market position across channels and categories. Understand market drivers, growth rates, industry trends, and market forces. • Perform thorough, systematic analysis of the general social economic and political environment, legal, and regulatory issues. Competitive Intelligence: • Profile the competitive environment, providing insights that support strategic decision-making and for use in internal presentations by senior leadership. • Evaluate competitors’ financial performance relative to Brooks’ results. • Track and assess competitors’ strategy (where they are looking to grow, innovations they are investing in, international expansion plans, etc.). Reporting: • Author quarterly market analysis document. • Publish monthly internal market intel reports. • Proactively make recommendations to leadership regarding key intelligence items that require further study. • Share findings that provide actionable insights with business partners via written and oral communication methods, including presenting at quarterly leadership meetings. • Perform ad hoc research as needed. Market/Company Knowledge: • Maintain an in-depth knowledge of markets and trends through studying industry reports, market research, data manipulation, financial modeling, and analysis. • Maintain up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leveraging them across the company where appropriate. • Develop and maintain relationships with key internal customers to identify emerging business needs and challenges. Manage vendor and trade association relationships. Qualifications: • Bachelor's degree in a business-related field and 3+ years of professional work experience in business and financial planning, reporting, business analysis, or strategy. • Advanced skills in MS Excel and in working with large and complex data-sets. • Intellectual curiosity and a desire to find creative approaches to problem solving. • Strong interpersonal, written, and verbal communication skills and the capability to build trust and respect within the organization. • Possess the ability to execute a wide variety of tasks against strict deadlines and to work in a fast-paced, team environment. • Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another. • Strong self-starter – ability to take on and complete projects with minimal direction. • A positive attitude and enthusiasm to drive operational results. • A passion for running and understanding industry dynamics. • Embrace and live the Brooks values! Brooks is an equal employment opportunity employer and strives to comply with all applicable laws prohibiting discrimination based on any protected class. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, color, national origin, sex, religion, the presence of a sensory, physical or mental disability, military status, marital status, sexual orientation, gender identity, age, genetic information or any other basis protected by federal, state, or local law. This commitment applies to all phases of recruitment and employment. Brooks will strive to ensure that its policies and decisions are implemented with the spirit of this commitment to equal employment opportunity in mind. Apply for this job