Brooks Sports, Inc.:
Digital Copywriter Job in Seattle, VT

Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. The Brooks Brand Creative Team imagines/designs/curates/manifests creative campaigns that define and express the Brooks brand to runners across the globe. Video, social, print, retail, packaging, web, email—even porta potties—are our canvas. You will be a member of a growing and incredibly talented, in-house creative department. You will work on projects that span the gamut, but your focus will be on ecommerce digital media, including web, email, and social. Envision the impact you will have as you bring your creative vision, talent for storytelling and runner insight to the voice of the Brooks brand. You possess an understanding of products and how to romance them, combined with a proven record of organizing and implementing complex deliverables. Responsibilities: • Write copy and stories in the voice of the Brooks brand, understanding the particular needs of email, web and social media copy. • Bring to life the balance of irreverence and wit that gives our brand its humanity • Implement conversion-oriented calls to action while taking dense technological concepts and distilling them into a conversational tone • Be self-sufficient, motivated, and very organized • Develop and implement standard methodologies for headers, web body copy, etc. • Take feedback to heart, process it, and return with workable and realistic solutions • Create the copy content for our foundational brand elements and partner with creative design to fully bring our brand story to life • Be authentic. Our audience can spot a phony – it’s up to us to make sure we’re reflecting the real athlete • Build Brooks into the most-loved running brand and find new and better ways to connect with runners • Lead multiple projects simultaneously in a fast-paced environment, ensuring that the team delivers extraordinary creative on time, and on budget • Build and develop relationships with other departments at Brooks to gain and maintain a current and deep understanding of what drives the brand, business and products. • Balance “Run Happy” brand ethos with sales-oriented communication • Turn briefs into moving work partnering with Design and present work to partners Qualifications: • A commerce-oriented online portfolio demonstrating creative experience. Please add your online portfolio link at the top of your resume when applying. • Bachelor’s degree in related field or additional years of relevant experience, graduate portfolio school certificate is preferred • 3+ years’ experience crafting stories and writing copy that captivates and motivates people to take action • Experience with site publishing technology • Experience with SEO optimization • Experience creating assets for A/B testing • Thorough understanding of the personalities and lifestyles of runners • Experience balancing creative vision with business acumen and crafting authentic content across social media, video, and other channels • Excellence at brand development and expression along with the proven ability to balance and prioritize multiple, dynamic assignments at once • Exceptionally high bar and a conviction that details matter • Fast and efficient, with project/time management skills; committed to meeting deadlines • Skillful at forming relationships with a genuine hunger for listening to stakeholders to gain understanding • Able to navigate all levels of the organization seamlessly and give leadership to diverse teams to achieve necessary results • Possess a great attitude, sense of humor, and passion to live the Brooks brand Brooks is an equal employment opportunity employer and strives to comply with all applicable laws prohibiting discrimination based on any protected class. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, color, national origin, sex, religion, the presence of a sensory, physical or mental disability, military status, marital status, sexual orientation, gender identity, age, genetic information or any other basis protected by federal, state, or local law. This commitment applies to all phases of recruitment and employment. Brooks will strive to ensure that its policies and decisions are implemented with the spirit of this commitment to equal employment opportunity in mind. Apply for this job