Product Marketing Manager

Seattle Washington
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 12 days ago
CEO Pledge
Job Description
Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. The Product Marketing Manager is responsible for developing core product marketing positioning, messaging and assets for the brand across Footwear, Apparel, and Running Bras for our trade and direct-to-runner channels. Working with the PLM’s, the internal creative team and marketing team, the key deliverables include product positioning for key styles, copy, photography, video, packaging and collateral support, and product signage for Brooks Shop-in-Shop that support our product goals, advance our leadership position and drive the overall business and brand. Responsibilities: • Develop strategy for ongoing product and tech storytelling that informs our marketing and eCommerce plans • Attend the seasonal SPAM & Calibration Meetings to understand the key product stories for each season and identify the timing and market location of product releases • Craft product positioning and messaging for all key product categories and communicate the value proposition of our products to differentiate us in the market, solidify our leadership position, resonate with runners and balance performance, technology and our Run Happy spirit. • Partner with the internal creative team, marketing and eCommerce teams to create product and technology storytelling content (product videos, tech videos, copy, photography etc.) • Work with product and research teams on product and color naming and to develop product packaging and labeling that aligns with our brand stories • Consult with Legal team for trademark approvals • Provide oversight on; Product content accuracy (ongoing), Product merchandising accuracy (ongoing), Brooks-owned retail initiatives (Trailhead, Shop-in-Shop) Qualifications: • Bachelor’s degree in Marketing or related field. • 5+ years of experience in brand or product marketing, consumer-packaged goods preferred • Proven experience in cross-functional collaboration and partnership across multiple divisions. • Strong creative, planning and conceptual skills. • Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication. • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company. • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another. • Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.” • Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary. • Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community. • Embraces and lives the Brooks values. • Availability to travel 5 – 10% Brooks is an equal employment opportunity employer and strives to comply with all applicable laws prohibiting discrimination based on any protected class. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, color, national origin, sex, religion, the presence of a sensory, physical or mental disability, military status, marital status, sexual orientation, gender identity, age, genetic information or any other basis protected by federal, state, or local law. This commitment applies to all phases of recruitment and employment. Brooks will strive to ensure that its policies and decisions are implemented with the spirit of this commitment to equal employment opportunity in mind. Apply for this job