Brooks Sports, Inc.:
Sr. Public Relations Specialist Job in Seattle, VT

Who We Are: Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks. Your Job: As a key member of the Brooks Marketing team, the Sr. Public Relations Specialist is responsible for developing and implementing all PR programming that establishes Brooks as the running brand within the industry. As part of this role, he/she will be responsible for working collaboratively with cross functional marketing and products teams as well as key executives to ensure all earned media coverage drives forward the brand’s overall business objectives. Responsibilities: • Lead the development and implementation of the annual Brooks PR plan. This includes creation and execution of an annual plan that increases the visibility of the Brooks brand, product portfolio and athletes while also establishing the brand as a leader in the industry. Plan development includes outlining specific yearly metrics and organizational goals that push forward the Brooks marketing organization objectives. • Lead Brooks presence at all major industry trade shows and select brand events. Includes development of event strategy, briefing in all partners, driving the overall creative direction and managing on-ground programming including events execution, executive interviews, material development and product seeding. • Build and maintain relationships with key trade media and industry influencers, understand running footwear media landscape, identify new contacts and build relationships with newcomers and key freelancers • Plan the development of all media materials including press releases, fact sheets, product overviews etc. Lead creation of materials with Global Creative and PR Coordinator. Ensure all materials adhere to global marketing calendar. • Lead development and implementation of the Brooks blog including the creation of an editorial calendar. Work collaboratively with the PR Coordinator to execute. • Work collaboratively across the global marketing organization to ensure alignment with brand initiatives. • Oversee earned media efforts for roster of sponsored athletes on behalf of the brand. Lead brand presence with media at major competitions, organize outreach to publicize major milestones, and identify new ways of using athletes as spokespeople. • Actively contribute to program development and brand storytelling execution. Support global and regional PR campaigns, executive visibility, product launches and events; and demonstrate strong business acumen and ability to manage up when needed to ensure assigned projects are on track and moving forward. • Manage Consumer PR agency, lead weekly agency calls and advise on questions around strategic direction and Brooks programming. Qualifications: • BA or BS degree in Communications or Marketing • Minimum 5 years’ experience in the field of Public Relations • Proven ability to develop and execute strategic communications plans that meet or exceed stated goals • Adept at building and maintaining relationships with key media • Interact effectively and professionally with executives and organizational leadership • Ability to work across the organization to gather consensus and develop integrated programs • Strong interpersonal and communication skills, both written and oral; must be extremely detail-oriented • Must possess the ability to execute a wide variety of tasks and work in a fast-paced, team environment • A passion for the running enthusiast and active lifestyle • Strong organizational skills and independent work habits • Strong computer skills: PowerPoint, MS Office At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors. Apply for this job