Who We Are:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
Community management is all about listening with empathy, gathering context, identifying opportunities/problems and coming up with solutions that will further a brand’s exposure and customer affinity.
As the Brooks Social Media Community Specialist, your role is to monitor and start conversations and build relationships with members of the Brooks community through social engagement. You will partner with our Social Media Marketing and Influencer Managers to build on insights from the community and share learnings with our eCommerce, Sales and Product teams to inform product and business decisions. You will also identify opportunities to improve the product, increase exposure, mitigate risk and support a positive social media presence for our brand. In short, you are an extension of the Brooks brand, and often, our first line of defense.
Excellent communication skills, a passion for the Brooks mission “to inspire people to run their path to a better self” and a love for social media engagement is key to your success in this position!
⏵ Identify and connect with fans, super users, influencers and advocates to increase reach and engagement
⏵ Grow, engage with and advocate for the Brooks audience by managing communities on branded social properties (Instagram, Facebook, Twitter, YouTube, Pinterest, etc.).
⏵ Monitor conversations across social media, discover trending topics relevant to the product and brand, and address important mentions and questions through one on one communications.
⏵ Pull reports through social listening tools to inform product decisions and community health.
⏵ Create positive, brand appropriate and engaging social copy and reply to users on all social platforms, partnering with your Manager and other social team members to inform and mitigate escalation.
⏵ Generate insights, pull data and provide recommendations to optimize community management through weekly, monthly and quarterly reporting
⏵ Monitor conversations across competitor groups, escalate strategic attacks on product, and provide insights into competitive landscape
⏵ Provide feedback and key learnings to cross-divisional teams to ensure user feedback is being heard
⏵ Bachelor’s Degree in marketing, communications or related field, preferred
⏵ 2+ years of professional community and/or social media experience required
⏵ 2+ years of experience writing social media copy
⏵ Experience using social listening tools to gauge conversation (Simply Measured, Sysomos, Netbase, etc.) and scheduling/posting tools (Hootsuite, Sprout, Sprinklr)
⏵ Strong command of MS Office applications, required
⏵ Knowledge and confidence to develop and communicate a point of view
⏵ Ability to identify potential risks and strategize around potential road blocks
⏵ Strong networking and communication skills; keeping in line with the voice and personality of Brooks
⏵ Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
⏵ Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
⏵ Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
⏵ Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary.
⏵ Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
⏵ Embraces and lives the Brooks values - Strong understanding of the runner and needs of the runner!
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors.
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