Who We Are:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
The Digital Paid Media Marketing Manager will execute Brooks digital media strategy, and ensure our media agency is held accountable in meeting and exceeding weekly/monthly KPI targets. In partnership with the Sr Manager, Digital Marketing, you will plan, execute and deliver a full funnel media plan that drives Brooks strategic acquisition and retention goals across all channels efficiently. This role will manage Paid Media (E-commerce) and will oversee all lower funnel efforts, driving results for our eCommerce function within Marketing
Subject matter expert for all paid media channels within the media plan- including programmatic display/video, SEM, paid social, audio, and direct endemic partnerships.
Supports seasonal media plan and strategy development in partnership with Sr Manager, Digital Marketing
⏵ Make budget allocation recommendations for each phase of marketing funnel by channel including forecasting and modeling.
⏵ Assist in developing quarterly budget plans and monthly targets, and approach agile budget planning process based on the business flows.
Own daily relationship with paid media agency
⏵ Partner closely with our media agency partners to deliver on our media performance plans and goals.
⏵ Identify and continuously optimize the best placement, audience and creative optimizations. Leverage the digital consumer journey to optimize audience targeting to deliver on KPIs on a weekly/monthly basis for all paid media channels.
⏵ Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered.
⏵ Develop test and learn opportunities on new/existing channels with aligned KPIs.
⏵ Own campaign taxonomy and setup to ensure accurate analytics and measurement are being captured.
Marketing campaigns planning
⏵ Work closely with creative agencies and/or internal content teams to develop content calendars by channel that support seasonal marketing stories
⏵ Help to provide strategy and media guidance to global regions
Own measurement and reporting on digital marketing campaigns
⏵ Monitor and report a detailed monthly dashboard of KPIs to all stakeholders (Broader marketing team including ecomm, social)
⏵ Assist in providing monthly, quarterly and campaign-based results for Integrated Marketing or other leadership teams
⏵ Manage, coach and develop at least one (1) direct report, including setting priorities and providing growth opportunities
⏵ Bachelor’s degree in Business, Marketing, Communications or related field.
⏵ 4+years relevant experience in digital marketing or similar field
⏵ 1+ years management experience desired
⏵ Proven experience in executing digital campaigns; knowledge of all digital media is a must. Agency or in-house digital media is a plus.
⏵ Proven experience in developing and managing a media budget.
⏵ Proactive and highly motivated self-starter with a results-oriented and goal driven mindset.
⏵ Knowledge of Excel, and ability to manipulate raw data sets.
⏵ Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and agency partners
⏵ Analytical approach. Continuously asks, ‘yes ands..’ to dive deeper into problems and bring solutions to the table.
⏵ Keen attention to detail in planning, organization and execution of tasks, while simultaneously seeing the big picture and understanding how all of the pieces fit together and affect one another.
⏵ Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
⏵ Embraces and lives the Brooks values!
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors.
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