Who We Are:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
As the Director of eCommerce for the Europe Middle East and Africa (EMEA) region, you will build and lead a high-performing team and be responsible for driving our online Direct-to-Runner business in EMEA, including managing the eCommerce revenue and go-to-market strategy. Responsibilities include: (a) developing and executing on the eCommerce business plan; (b) leading site merchandising efforts; and (c) partnering with EMEA marketing to drive online customer journey and content strategies, and website traffic driving activities. You will lead, develop and coach a small but mighty team utilizing the Brooks values and leadership principles, and instill agility, accountability, “can-do” attitude and a high degree of collaboration among the team as well as across the organization. You will approach your recommendations on strategies and tactics from a deeply analytical perspective, using available data to objectively understand the drivers of our online customer behavior. You will represent and advocate for the very best online experience for our runners and our brand across EMEA and with your global partners.
⏵ Build and lead the eCommerce team in EMEA. This will require: (a) identifying the key roles and tasks needed to drive the business objectives both now as well as in the future and align resources accordingly; (b) fostering a culture of learning, growth and entrepreneurship within the team; (c) identifying opportunities for each team member to stretch their skills and learn new ones; (d) encouraging creative problem solving and honest debate in order to continually improve our ways of working in service of exceeding our customer expectations; and (e) building a culture of transparency, accountability and trust not only within the team, but with your cross-functional partners that permeates both up and down the organization.
⏵ Lead our efforts to build digital direct sell thru plans in EMEA, including: (a) driving POV and prioritization of system and technology needs to enable easy and convenient purchase on our sites (e.g., payment mechanisms); (b) creating bespoke merchandizing strategies for the different markets within EMEA; (c) managing inventory needs for the sites to achieve seasonal growth goals; (d) identifying and prioritizing product content needs to meet the expectations of European runners; and (e) utilizing best and advancing practices around product assortment and merchandising, content strategy and delivery, A/B testing, cross-selling and upselling, promotions, purchase funnel, and post-purchase service experience
⏵ Partner with EMEA marketing to: (a) develop and deliver digital media, CRM and other digital marketing plans to drive traffic, brand experience and purchase goals for the website and the brand across EMEA; and (b) provide EMEA-specific feedback to global marketing and eCommerce teams on the design expression and user experience for our sites (including content strategy & informationi architecture, customer shopping journey and landing page strategies).
⏵ Identify customer experience painpoints, as well as new user experience opportunities, that can be solved through improved site features and functionality and work with the right cross-functional partners to prioritize, scope and bring these to the site.
⏵ Build strong and collaborative relationships across the organization as follows: (a) The North American ecommerce team, with whom you will collaborate on go-to-market plans and share best practices, strategies and tactics that can improve our overall eComm efforts in both regions. (b) Regional and global marketing partners with whom you will work to create a robust end-to-end digital marketing plan for the site and other digital properties, and to bring the seasonal and product campaigns to life on the site. (c) The Digital Products team with whom you will work to define and scope site features and functionality, including front end, platform and related applications that improve the customer journey from discovery to education to purchase to service. (d) The EMEA Wholesale team to align on products, pricing, promotions and placement across all channels, and to build opportunities to support our Wholesale retailers through online tools such as store locator, CRM support and data analytics where appropriate. (e) Footwear and Apparel product teams to assort products that help amplify the Brooks brand on our site and meet our DTR consumer needs through products and product information. (f) The B2C Customer Service team to develop and support customer service policies and practices that differentiate Brooks in the marketplace as brand that provides an exceptional quality of service to runners. (g) Our planning, logistics and supply chain partners to accurately forecast inventory positions across the product lifecycle and provide input into best delivery models.
⏵ Exhibit broad understanding of eCommerce platform technology product knowledge, digital marketing tactics, leading industry trends and competitors benchmarking, to enable the delivery of effective, efficient, and competitive consumer-oriented Digital Commerce systems solutions across the different consumer touch points.
⏵ Provide regular reporting to management as well as deep-dive analytics to uncover strategic insights.
⏵ Communicate reporting and analysis with key stakeholders to share pertinent learnings; help to develop new strategies and tactics that continually optimize our marketing mix and our online customer experience and to uncover strategic insights.
⏵ Collaborate with Marketing and EMEA MD to build and manage the eCommerce P&L.
⏵ Ensure best practices are being applied and successful metrics are achieved.
⏵ Provide feedback to management team regarding the eCommerce team’s future growth and needs.
⏵ Bachelor’s Degree or equivalent in Business, Marketing or related field required; MBA desired
⏵ 10+ years of experience in eCommerce management within a larger collaborative budget planning and management environment including strategy and business planning, day to day management of a team and a business alongside building a roadmap for the future; active lifestyle/consumer products ecommerce experience strongly preferred
⏵ 5+ years of management experience. Must have experience l