Who We Are:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
The Brooks Global Creative team imagines/designs/curates/manifests creative concepts, campaigns, and assets that define and express the Brooks brand. Print, retail, packaging, web, digital, events—even porta potties—are our canvas and runners are our inspiration.
You will create compelling, branded stories. Our tone and voice reflect our brand personality, so it’s essential for you to shape and uphold brand guidelines in order to maintain a strong, consistent brand presence across channels. The goal of our messaging is to create memorable moments through storytelling—the right words can empower and inspire runners to share in our joy and passion for running. And our audience can spot a phony — so we want to tell stories from the perspective of genuine runner insight.
As a copywriter at Brooks, you will develop a wide range of copy, from brand campaigns to runner stories, from digital headlines to catalog inserts. You must be a voracious learner; your colleagues will look to you for the details about our brand, our runners, and our creative style. You’ll use your deep knowledge to write compelling stories that resonate with our customers. You must have the ability to brainstorm effectively with different creative team members, collaborate with fellow copywriters, clearly present ideas and concepts to leadership, and partner with other departments to develop cross-channel copy guides. Impeccable spelling, grammar, and proofreading skills are integral to the role.
⏵ Cultivate and consistently write in the Brooks brand voice
⏵ Commit to developing a deep understanding of the Brooks brand, its products, target audience, and competitor activities
⏵ Create forward-thinking concepts across interactive and traditional media, while maintaining brand standards and delivering against creative briefs
⏵ Deliver branded communications including campaign ads, event collateral, landing pages, video scripts, and more
⏵ Guide and augment the development of brand marketing campaigns from outside agencies
⏵ Understand digital copywriting best practices, copy testing and performance data, with the ability to translate learnings into strategies
⏵ Prioritize your work and communicate those priorities to project managers. Manage your time well
⏵ Maintain and evolve voice, tone, and style guidelines and help evangelize those resources across the company
⏵ Have fun, run, and be part of a tight-knit and optimist group of creatives
⏵ Be a sharp copy editor for your own writing, as well as for others if need be
⏵ Be selfless in contributing to the copy team and quality control of all copy that leaves the building
⏵ An online portfolio demonstrating phenomenal creative excellence with major consumer brands is required. Please add your online portfolio link at the top of your resume when applying.
⏵ Bachelor’s degree in English, Communications, Marketing, or related field
⏵ 3+ years experience crafting stories and writing copy that captivates and motivates people to take action
⏵ Copywriting experience in an agency (or a role working with creative agencies) preferred
⏵ A portfolio including interactive / digital work is required
⏵ Experience briefing external creative agencies and freelancers is preferred
⏵ A working knowledge of running-specific vocabulary
⏵ A passion for the running enthusiast and active lifestyle, with the ability to understand and empathize with the runner to develop loyal, engaging relationships with our audience
⏵ An aptitude for taking on multiple projects while maintaining an uncanny attention to detail
⏵ Fearless curiosity to ask all questions, great and small
⏵ The right amount of weirdness
⏵ Proven time management skills and commitment to deadlines
⏵ Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across departments
⏵ Demonstration of innovation and initiative while having an openness to learn
⏵ Openness to candid feedback
⏵ Ability to work both independently and collaboratively
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors.
Apply for this job