Marketing Manager

San Clemente California
Required Experience: 7 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 6 days ago

Seea, a passion-forward swimwear company, is hiring a full-time Marketing Manager to join our family in San Clemente, CA.

ABOUT SEEA //

Seea makes innovative products that redefine the modern women’s surf brand, born from a new cultural era that revives the spirit of surfing for fun and creative expression.

The brand was founded to create high quality, domestically made swimwear that is both technically functional and uniquely stylish for surfing and other water activities. Our goal is for women to enjoy playing in the ocean worry-free, and feel like their natural elegance, beauty and personality is reflected in what they are wearing. Seea is continually challenging the status quo inside and out through business and operation practices that rewards creative problem solving and impeccable execution, while crafting revolutionary designs and inspiring content.

Just like our discerning customers, we’re on the hunt for the unique: individuals who are independent, flexible, and thrive on helping to build a brand that’s worth believing in. Garment manufacturing is an inherently wasteful process but we believe in making choices that protect natural resources and are socially responsible as much as possible. We love what we do and cultivate a fun working environment that is collaborative, community-oriented, passionate, and inclusive.


Overview


⏵ Manage brand creative direction, art direction, marketing direction, and values through all touchpoints.

⏵ Develop marketing strategies, brand campaign concepts, strategic partnerships, and new business initiatives: identify new opportunities, outline goals and objectives, develop creative briefs, manage budget, and execute on website, social media, and retail partners.

⏵ Work with design, sales, and marketing to analyze Seea e-comm and wholesale sales data and customer engagement data. Apply insights into strategy and solutions.

Responsibilities


⏵ Marketing Direction and Content Production Management

⏵ Develop marketing calendar and strategic goals for the year.

⏵ Strategize all content on the website homepage (hero banner selection, featured content), collection pages and landing pages. Execute calendar of refreshing content.

⏵ Coordinate with sales and design to compile shot lists and creative briefs for campaign photo shoots and oversee photo shoot production.

⏵ Work closely with in-house photographer on immediate campaign imagery concepts.

⏵ Develop Seea ambassador and contributor “special trip” pitches: evaluate the pitch, define list of deliverables, shot list, rate package, deadlines.

⏵ Create landing page strategy for campaigns. Direct graphic designer on assets to be created, and digital marketing consultant on technical tools.

⏵ Work with sales/marketing to identify areas to reduce friction to shopping cart and optimize shopping experience. Research apps and solutions. Coordinate with web designer to customize apps and solutions and oversee implementation on the site.

⏵ Manage copywriter and all copy needs.

⏵ Creative direction, art direction and assets management

⏵ Oversee allocation of lifestyle photos (approval, ratings) to website and all marketing channels.

⏵ Oversee product lifestyle videos and campaign videos approval and upload to the website and all marketing channels.

⏵ Coordinate newsletter content wireframe package to graphic designer and copywriter and oversee production to approval. Hand off final package for deployment.

⏵ Field photographer one-off photo pitches and review images submitted. Negotiate rate and usages, and implement images into sales and marketing channels.

⏵ Press & strategic partnerships

⏵ Responding to press requests, coordinating image and interview requests, updating Press list on Infusionsoft, document and scan press clippings and add to website.

⏵ Evaluate and coordinate product and gift card donations for charity events, and other marketing opportunities.

⏵ Social media management

⏵ Coordinate with social media manager on any marketing campaign assets and messaging for Instagram.

⏵ Evaluate rate for reposts as needed and coordinate with photographer for invoicing.

⏵ Website relaunch project management

⏵ Work with sales to research and analyze current site user behavior. Identify areas of friction and work with Web designer on UX to implement solutions.

⏵ Point person for web designer, web developer and Seea to prototype and test designs. Manage timeline to launch and oversee back-end transitioning of assets.

⏵ Oversee production of annual Seea magazine

⏵ Work with Magazine Editor to assign stories, manage the budget, timeline, coordinate with graphic designer on creative direction and execution through to printer.

AWESOME PERKS //


⏵ Inspiring team of smart, fun, creative, stylish, and adventurous surfer women


⏵ Community-oriented and collaborative company culture


⏵ Free CA State Parks pass for all employees (SAN-O anyone?)


⏵ SEEA swimsuit stipend


⏵ Great office location

TO APPLY //
Please submit your brief cover letter and resume through Malakye.