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Grand Junction, CO

Full-time | Digital, Ecommerce, Editorial, Management - Athlete, Management - Brand, Management - Product, Marketing, Marketing - Social Media, Public Relations

About the job

Company: DT Swiss (dtswiss.com) is one of the world's leading manufacturers of high-performance bicycle components including wheels (for both mountain and road bicycles), wheel mounting systems and suspension. A truly global company, with 1,000 employees and production facilities in seven countries, DT Swiss develops, manufactures and markets products in the Americas, Europe and Asia.

DT Swiss products can be found on more than 250 leading bicycle brands as original equipment manufacturer (OEM) specification as well as through a worldwide network of aftermarket distribution partners and service centers.

US Operations: DT Swiss has a North American facility in Grand Junction, CO. The company brings in raw materials, sub-assemblies and finished goods from other production facilities. Products are made, assembled and repackaged in Grand Junction and in other facilities for internal consumption or shipment to OEM bicycle manufacturers or distributors. NA administrative and support functions are based there.

Position: Marketing Manager Americas
Reports: to Chip Barbieri, CEO and General Manager, DT Swiss Americas
And the Global Marketing Manager, DT Swiss AG (Switzerland)
Supervises: Marketing Specialist Operations, Marketing Specialist Communications and Event Coordinator.
Location: The Marketing Manager Americas is based at the Grand Junction, CO, headquarters. (Note: Position location is non-negotiable.)

Basics: The Marketing Manager Americas leads the overall activities of the US-based marketing team with guidance and cooperation of the centralized Global Marketing group to achieve shared objectives and processes. This role is the primary liaison between DT Swiss Americas (USA) and the DT Swiss Global Marketing team in Switzerland.

This position is new to the Americas. DT Swiss is moving from a purely corporate style of marketing to an approach which allows more local customization. This engineering – driven company uses centralized ideas with a heavy emphasis on facts and data as opposed to “blue sky” or “story telling” styles of marketing. The goal of new Marketing leadership in the Americas is to grow the marketing presence under the corporate umbrella. This team crunches a lot of numbers behind the scenes.

Travel: Between 20 - 30 percent of time to: bicycle industry trade shows and events; and other DT Swiss locations. This includes travel occasionally to Europe and Taiwan.

Opportunity: The Marketing Manager Americas role provides a fascinating and immersive exposure to the nuts and bolts of the bicycle business. Literally. The “ideal” candidate probably exists today within a larger group at a sports related company. The person understands the balance between pure fact – based marketing and crafting a compelling message for the end consumers.

The Marketing Manager leads a small team in localization and customization of the goals and objectives established by the global marketing team. This person uses a fact based, data rich approach in communicating with the global team and in transmitting the global concepts to team members based in Grand Junction. This is a chance for someone to coordinate with and to improve delivery of the worldwide marketing message.
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