E-Commerce Manager (with Shopify experience in the Apparel Industry)

Civil Clothing

Torrance California

5 year(s)
$75000.00 - $75000.00 per Year

Job Description
Become the Newest Member of the Family!

Civil Clothing Inc. is seeking an exceptionally talented and creative eCom Marketing Manager with Shopify experience to join our digital marketing team. We are seeking an individual who is up-to-date in what is new and fresh in the world of eCommerce, but who also respects the history of the brand and is excited to incorporate the stories behind our designs. This is a tremendous opportunity for a mid to senior-level digital marketer with 5+ years' experience who wants to further their career and apply immediate value in a fast growing apparel company. Duties include but not limited to develop and manage the organization’s e-commerce marketing strategy. The company reserves the right to add or change duties at any time with or without notice.

Essential Duties and Responsibilities:
• Responsible for the look, feel and functionality of core websites, working with cross-functional team members (design & development) to improve the performance & usability of the site(s)
• Develop and execute plan to optimize sites(s) for SEO
• Build and run an affiliate marketing network
• Run A/B & Multivariate tests to optimize conversion rate and overall structure of the site
• Revamp site(s) accessorize product listing to encourage upsells & cross-sells
• Set digital marketing strategies using all necessary tools (Google/Bing/Yahoo, Facebook Business Manager, Amazon Seller Central, LinkedIn, Instagram etc…)
• Experience with Google Analytics & Facebook Business Manager
• Research products, services, and current strategies to identify new opportunities
• Analyze web traffic metrics, report on findings, and suggest solutions to boost web presence
• Build a strong brand presence through social media interaction (build influencer network)
• Build out email campaigns & conversations (promotional, cart abandonment, post-purchase, etc.). Keep up to date with brand audience preferences and proactively suggest new campaigns
• Work with web and graphic creative team to optimize customer experience and create high-quality banners, landing pages & ads
• Stay up to date with digital technology developments.
• Excellent follow up skills
• Other tasks may be assigned

Knowledge, Skills and Abilities:
• Strong desire to enhance digital marketing knowledge
• Google Ads Certifications a Plus
• Strong interpersonal skills, capable of working with various departments
• Problem solver who will own his or her own given processes
• Quick learner capable of handling several systems and relating data between them
• Demonstrates willingness and capability to work cross-channels and take on tasks outside of the job description
• Creative, insightful and interested in fashion, art and innovation
• Influencing ability to promote creative solutions and new ideas
• Strong communication and interpersonal skills; experience and ability to work as an individual contributor and team player
• Assertive, yet willing to take criticism, to improve overall effectiveness
• Self-Motivated with the flexibility to grow
• Must have strong skills using MS Excel
• Excellent time management skills to meet schedules and publishing dates
• Strong attention to detail and able to think critically
• Basic understanding of HTML
• Knowledge of Photoshop is a big plus
Education and Experience: (APPAREL/FASHION industry)
• Bachelor’s Degree in eCommerce, Digital Marketing and/or related fields
• 5+ years of digital experience, ideally with proven experience as an eCommerce manager or product merchandiser
• 5 years’ experience working with Shopify & Wordpress platforms
• Experience with: PPC, SEO, Affiliate Marketing, Email Marketing campaigns, abandoned cart emails, social media
• Experience with Large Product Catalogs & Offerings
• Experience with Social Media platforms especially Facebook and Instagram paid platforms
• Experience managing eCommerce platforms required, Shopify Plus experience preferred
• Experience managing online advertising campaigns (Google Ads, Amazon Ads, Facebook Ads)
Paid time off
Medical, Dental, Vision
Employee discount