HUF
Date Posted: 5/19/2017

Email Marketing Manager

  • Company: HUF
  • Country:United States
  • State:California
  • Location: Orange County, CA
  • Required Exp: 5 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

HUF Worldwide is seeking a dynamic and experienced Email Marketing Manager to oversee and execute our online brand, email marketing and social media efforts. This position will be located in our Orange County, California offices.

The role interacts across company departments, including Executive Management, Marketing, Product and Customer Service, to execute and measure our direct marketing voice while effectively communicating our brand vision to loyalists.

The role will report directly to the Director of Ecommerce and Digital

Essential Duties and Responsibilities: (Other duties may be assigned on an as needed basis.)

• Strategically plan, test, implement and optimize online marketing investments
• Work seamlessly with content creators to inspire content contribution
• Plan out the online marketing calendar and ensure timely execution – linked back to the master marketing strory calendar
• Manage SEM (PPC, Retargeting, etc.) and paid social marketing campaigns
• Lead email segmentation and marketing efforts on our Bronto platform
• Quantify everything you do; conduct analysis to identify highest value opportunities

Job Requirements

• Bachelor’s degree from a 4-year university preferred
• 4-6 years of digital marketing and user analytics experience in a fast paced environment
• Ability to understand the skate/streetwear marketplace and the HUF and Lakai brands’ DNA in particular. Ensure that our direct marketing voice is consistent with our DNA
• Ability to create and edit copy in a brand-right voice
• Experience making data-driven marketing decisions using funnel tracking, A/B testing and other analytical tools
• Advanced experience working with Bronto is a positive (or Mail Chimp, Constant Contact, etc.)
• Working knowledge of HTML is critical
• Strong written communication skills and ability to craft a brand voice
• An eye for design and basic knowledge of Adobe Illustrator and Photoshop
• Ability to prioritize and work swiftly to adhere to deadlines while maintaining excellent attention to detail
• Curiosity for new technologies, designs and emerging trends
• SEM, SEO, Google Analytics, Google AdWords, Constant Contact, Google Webmaster Tools, Email Marketing, CRM, retargeted advertising, affiliate marketing, social media advertising, Facebook, Instagram, Pinterest, Twitter, Snapchat
• Full legal right to work in the U.S. on a permanent, unrestricted basis

Perks

• Medical
• Dental
• Vision
• EAP – Employee Assistance Program
• Paid Life and AD&D Insurance
• Retirement Plan – 401(K)
• Employee Discount
• Vacation + holiday pay

People

Cory Patterson

Director of Sourcing and Development
HUF

Hayden Biener

Senior Footwear Designer
HUF
Date Posted: 5/19/2017

Email Marketing Manager

  • Company: HUF
  • Country:United States
  • State:California
  • Location:Orange County, CA
  • Required Exp:5 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

HUF Worldwide is seeking a dynamic and experienced Email Marketing Manager to oversee and execute our online brand, email marketing and social media efforts. This position will be located in our Orange County, California offices.

The role interacts across company departments, including Executive Management, Marketing, Product and Customer Service, to execute and measure our direct marketing voice while effectively communicating our brand vision to loyalists.

The role will report directly to the Director of Ecommerce and Digital

Essential Duties and Responsibilities: (Other duties may be assigned on an as needed basis.)

• Strategically plan, test, implement and optimize online marketing investments
• Work seamlessly with content creators to inspire content contribution
• Plan out the online marketing calendar and ensure timely execution – linked back to the master marketing strory calendar
• Manage SEM (PPC, Retargeting, etc.) and paid social marketing campaigns
• Lead email segmentation and marketing efforts on our Bronto platform
• Quantify everything you do; conduct analysis to identify highest value opportunities

Job Requirements

• Bachelor’s degree from a 4-year university preferred
• 4-6 years of digital marketing and user analytics experience in a fast paced environment
• Ability to understand the skate/streetwear marketplace and the HUF and Lakai brands’ DNA in particular. Ensure that our direct marketing voice is consistent with our DNA
• Ability to create and edit copy in a brand-right voice
• Experience making data-driven marketing decisions using funnel tracking, A/B testing and other analytical tools
• Advanced experience working with Bronto is a positive (or Mail Chimp, Constant Contact, etc.)
• Working knowledge of HTML is critical
• Strong written communication skills and ability to craft a brand voice
• An eye for design and basic knowledge of Adobe Illustrator and Photoshop
• Ability to prioritize and work swiftly to adhere to deadlines while maintaining excellent attention to detail
• Curiosity for new technologies, designs and emerging trends
• SEM, SEO, Google Analytics, Google AdWords, Constant Contact, Google Webmaster Tools, Email Marketing, CRM, retargeted advertising, affiliate marketing, social media advertising, Facebook, Instagram, Pinterest, Twitter, Snapchat
• Full legal right to work in the U.S. on a permanent, unrestricted basis

Perks

• Medical
• Dental
• Vision
• EAP – Employee Assistance Program
• Paid Life and AD&D Insurance
• Retirement Plan – 401(K)
• Employee Discount
• Vacation + holiday pay

Date Posted: 5/19/2017

Email Marketing Manager

  • Company: HUF
  • Country:United States
  • State:California
  • Location:Orange County, CA
  • Required Exp:5 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available