HUF:
Email Marketing Manager Job in Orange County, CA, CA
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Orange County, CA, CA
Full-time | Ecommerce, Marketing, Marketing - Social Media, Web - Design, Web - Development
About the job
HUF Worldwide is seeking a dynamic and experienced Email Marketing Manager to oversee and execute our online brand, email marketing and social media efforts. This position will be located in our Orange County, California offices.
The role interacts across company departments, including Executive Management, Marketing, Product and Customer Service, to execute and measure our direct marketing voice while effectively communicating our brand vision to loyalists.
The role will report directly to the Director of Ecommerce and Digital
Essential Duties and Responsibilities: (Other duties may be assigned on an as needed basis.)
• Strategically plan, test, implement and optimize online marketing investments
• Work seamlessly with content creators to inspire content contribution
• Plan out the online marketing calendar and ensure timely execution – linked back to the master marketing strory calendar
• Manage SEM (PPC, Retargeting, etc.) and paid social marketing campaigns
• Lead email segmentation and marketing efforts on our Bronto platform
• Quantify everything you do; conduct analysis to identify highest value opportunities
The role interacts across company departments, including Executive Management, Marketing, Product and Customer Service, to execute and measure our direct marketing voice while effectively communicating our brand vision to loyalists.
The role will report directly to the Director of Ecommerce and Digital
Essential Duties and Responsibilities: (Other duties may be assigned on an as needed basis.)
• Strategically plan, test, implement and optimize online marketing investments
• Work seamlessly with content creators to inspire content contribution
• Plan out the online marketing calendar and ensure timely execution – linked back to the master marketing strory calendar
• Manage SEM (PPC, Retargeting, etc.) and paid social marketing campaigns
• Lead email segmentation and marketing efforts on our Bronto platform
• Quantify everything you do; conduct analysis to identify highest value opportunities