HUF:
Digital Marketing Manager – HUF and Lakai Job in Los Angeles, CA
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Los Angeles, CA
Full-time | Digital, Marketing, Marketing - Social Media
About the job
About HUF:
Professional skateboarder, Keith Hufnagel founded HUF Worldwide in 2002. In addition to carrying exclusive products from the most respected skate, street and sneaker brands, HUF began producing its own clothing. HUF-branded apparel was immediately in high demand and Hufnagel ultimately shifted his focus to creating a full wholesale product line – resulting in one of the most sought after brands in the skate and streetwear communities.
About Lakai:
Founded in 1999 by professional skateboarders Mike Carroll and Rick Howard, Lakai Limited Footwear is built upon the same pride and dedication both individuals have invested into skateboarding throughout their careers. Made by skateboarders-for skateboarders— and represented by a world-renowned skate team— the brand has solidified its position as an authentic leader in the skate lifestyle community under the ethos, “The shoe we skate.” With a focus on developing high-performance footwear, while creating a supportive and motivating atmosphere for all representatives of the brand, Lakai maintains a unique level of respect and integrity within skateboarding.
HUF Worldwide is seeking a dynamic and experienced Digital Marketing Manager to lead with paid advertising, SEO/SEM, email marketing and social media efforts. The main duties include managing the relationship with digital vendor(s), growing the email lists, deploying end-to-end digital marketing campaigns, and building concise reporting. This position will be located in our Los Angeles, California offices.
The role interacts across company departments, including Executive Management, Marketing/PR, Merchandising and Customer Service, to execute and measure our direct marketing voice while effectively communicating our brand vision to loyalists.
The role will report directly to the Director of Ecommerce and Digital
Responsibilities: (Other duties may be assigned on an as needed basis.)
• Identify and prospect audience(s) for HUF and Lakai
• Plan, design and implement digital marketing campaigns and homepage rotations
• Proofread copy and digital content for clarity, grammar and spelling
• Analyze campaigns performances and optimize upon
• Lead email segmentation and personalization on Listrak platform
• Ensure compliance with industry policies, regulations and best practices
• Partner with Marketing and PR to inspire content contribution
• In partnership with the Director of eCommerce:
-- Strategically plan, test, implement and optimize digital marketing investments
-- Manage the digital marketing calendar and ensure timely execution – linked back to the master marketing story calendar
-- Manage SEM (PPC, Retargeting, etc.) and paid social marketing campaigns
• Quantify everything. Conduct analysis to identify highest value opportunities
Qualifications & Requirements:
• 4-6 years of email marketing and user analytics experience in a fast paced environment
• Ability to understand the skate/streetwear marketplace and the HUF and Lakai brands’ DNA in particular. Ensure that our direct marketing voice is consistent with our DNA
• Excellent written communication and copywriting skills in a brand-right voice
• Strong project management skills
• Ability to prioritize and work swiftly to adhere to deadlines while maintaining excellent attention to detail
• Experience making data-driven marketing decisions using funnel tracking, A/B testing and other analytical tools
• Advanced experience working with Listrak is a positive (MailChimp, Constant Contact, etc.)
• Working knowledge of HTML is critical
• Knowledge of Paid advertising, Paid social, SEO/SEM and Google Analytics
• Knowledge of Magento eCommerce or Shopify is a plus
• An eye for design and basic knowledge of Adobe Illustrator and Photoshop
• Curiosity for new technologies, designs and emerging trends
• Bachelor’s degree in Marketing/Communication or relevant field preferred
• Full legal right to work in the U.S. on a permanent, unrestricted basis
Benefits:
• Medical
• Dental
• Vision
• EAP – Employee Assistance Program
• Paid Life and AD&D Insurance
• Retirement Plan – 401(K)
• Employee Discount
• Vacation + holiday pay
This is full-time position with benefits. We will contact only those candidates selected for further consideration.
Professional skateboarder, Keith Hufnagel founded HUF Worldwide in 2002. In addition to carrying exclusive products from the most respected skate, street and sneaker brands, HUF began producing its own clothing. HUF-branded apparel was immediately in high demand and Hufnagel ultimately shifted his focus to creating a full wholesale product line – resulting in one of the most sought after brands in the skate and streetwear communities.
About Lakai:
Founded in 1999 by professional skateboarders Mike Carroll and Rick Howard, Lakai Limited Footwear is built upon the same pride and dedication both individuals have invested into skateboarding throughout their careers. Made by skateboarders-for skateboarders— and represented by a world-renowned skate team— the brand has solidified its position as an authentic leader in the skate lifestyle community under the ethos, “The shoe we skate.” With a focus on developing high-performance footwear, while creating a supportive and motivating atmosphere for all representatives of the brand, Lakai maintains a unique level of respect and integrity within skateboarding.
HUF Worldwide is seeking a dynamic and experienced Digital Marketing Manager to lead with paid advertising, SEO/SEM, email marketing and social media efforts. The main duties include managing the relationship with digital vendor(s), growing the email lists, deploying end-to-end digital marketing campaigns, and building concise reporting. This position will be located in our Los Angeles, California offices.
The role interacts across company departments, including Executive Management, Marketing/PR, Merchandising and Customer Service, to execute and measure our direct marketing voice while effectively communicating our brand vision to loyalists.
The role will report directly to the Director of Ecommerce and Digital
Responsibilities: (Other duties may be assigned on an as needed basis.)
• Identify and prospect audience(s) for HUF and Lakai
• Plan, design and implement digital marketing campaigns and homepage rotations
• Proofread copy and digital content for clarity, grammar and spelling
• Analyze campaigns performances and optimize upon
• Lead email segmentation and personalization on Listrak platform
• Ensure compliance with industry policies, regulations and best practices
• Partner with Marketing and PR to inspire content contribution
• In partnership with the Director of eCommerce:
-- Strategically plan, test, implement and optimize digital marketing investments
-- Manage the digital marketing calendar and ensure timely execution – linked back to the master marketing story calendar
-- Manage SEM (PPC, Retargeting, etc.) and paid social marketing campaigns
• Quantify everything. Conduct analysis to identify highest value opportunities
Qualifications & Requirements:
• 4-6 years of email marketing and user analytics experience in a fast paced environment
• Ability to understand the skate/streetwear marketplace and the HUF and Lakai brands’ DNA in particular. Ensure that our direct marketing voice is consistent with our DNA
• Excellent written communication and copywriting skills in a brand-right voice
• Strong project management skills
• Ability to prioritize and work swiftly to adhere to deadlines while maintaining excellent attention to detail
• Experience making data-driven marketing decisions using funnel tracking, A/B testing and other analytical tools
• Advanced experience working with Listrak is a positive (MailChimp, Constant Contact, etc.)
• Working knowledge of HTML is critical
• Knowledge of Paid advertising, Paid social, SEO/SEM and Google Analytics
• Knowledge of Magento eCommerce or Shopify is a plus
• An eye for design and basic knowledge of Adobe Illustrator and Photoshop
• Curiosity for new technologies, designs and emerging trends
• Bachelor’s degree in Marketing/Communication or relevant field preferred
• Full legal right to work in the U.S. on a permanent, unrestricted basis
Benefits:
• Medical
• Dental
• Vision
• EAP – Employee Assistance Program
• Paid Life and AD&D Insurance
• Retirement Plan – 401(K)
• Employee Discount
• Vacation + holiday pay
This is full-time position with benefits. We will contact only those candidates selected for further consideration.