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National City, CA

Full-time | Marketing

About the job

ISLE Surf and SUP is seeking a highly qualified Director of Marketing to lead the strategic development and execution of ISLE’s marketing program. ISLE is an industry-leading standup paddleboard (“SUP”) and surf brand based in San Diego, CA. ISLE sells exclusively through its direct to consumer channels and has been in business since 2004.

The Director of Marketing will develop and implement short and long-term strategies and tactics that drive brand awareness and build credibility in addition to generating scale-building programs which support sales goals. By working cross-functionally with product, finance, customer service, and sales the Director of Marketing will lead the development and execution of marketing plans that align with ISLE big-picture strategies, priorities, budget, and calendar.

The Director of Marketing will bring a strong strategic vision for ISLE that protects unique brand characteristics and creates a clear differentiation versus other brands. The Director of Marketing will also manage ISLE’s 5-8 person in-house marketing team and 3rd party agencies, and will be responsible for all marketing functions including the following:

o Paid SEM
o SEO
o Social Media, paid and organic
o Email
o Content (including website, email, blogs, video, photo, other)
o Affiliate Marketing
o Ambassador Program

Job Description and Responsibilities
• Oversee the spend and budgeting process, including monthly forecasting and reporting on spend and ACoS across each channel
• Integrated marketing campaigns, communications and creative, that are brand consistent and support ISLE across all markets
• Manage master calendar of marketing activities to ensure a seamless multi-channel experience
• Collaborate with internal and external peers and partners to ensure a holistic and effective strategic marketing approach
• Research, analyze, and implement new digital marketing channels
• Build affiliate marketing program
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1501 Lincoln Blvd.#1014 Venice, CA. 90291