Rastaclat, LLC:
Digital Marketing Director Job in Lakewood, CA
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Lakewood, CA
Full-time | Digital, Ecommerce, Marketing, Marketing - Social Media
About the job
Rastaclat LLC., is looking for a passionate, highly skilled digital expert to bring our brand mission of spreading positivity to life through DTC efforts.
*Please note you must provide at least three references, two directly from past managers in related Digital Marketing position with your resume submission.
The Global Director of Digital Marketing is responsible for the strategy, execution, analysis, and on-going optimization of the company’s online marketing programs. He/she will lead digital activities to drive awareness, new customer acquisition, retention and loyalty, engagement and revenue for the brand. This role is responsible for leading the planning and execution of digital marketing efforts, including email and direct response acquisition (SEM, PLAs, Paid Social, Affiliates, and SEO strategies) to grow traffic, revenue and new customers with a strong focus on ensuring best practice and innovation are incorporated. The candidate will aid in the management of agencies and third-party vendors, budgets, execution and reporting of their designated digital channels. The ideal candidate will be a well-rounded and digital-savvy professional, with experience across paid digital media and 360 digital campaign management, and will thrive in a fast-growing, entrepreneurial environment.
• Develops and executes digital marketing strategy across all digital media channels from concept to launch
• Leads and manages all aspect of digital marketing, including SEO/SEM, Affiliate, Display Re-Targeting and Acquisition, Marketplaces including Amazon and other future channels, Shopping Comparison Engines, Social Advertising and Email Marketing.
• Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
• Manage multiple agencies and 3rd party resources to accelerate the Company’s digital goals
• Partner with global counterparts on global consistency
• Support and amplify larger brand initiatives with digital programs
• Develop online marketing strategies to drive qualified traffic to retail stores
• Develop and lead digital analytics to establish insights, forming actionable, scalable strategies to grow the online business.
• Build trust and maintain strong relationships with internal cross-functional partners, including creative, sales and product teams
• Test progressive and innovative ideas to position the brand as a leader in the digital marketing arena
• Meet new customer, revenue, and margin goals, while managing an efficient budget
• Keep abreast of the latest digital industry trends, fashion trends, and opportunities
*Please note you must provide at least three references, two directly from past managers in related Digital Marketing position with your resume submission.
The Global Director of Digital Marketing is responsible for the strategy, execution, analysis, and on-going optimization of the company’s online marketing programs. He/she will lead digital activities to drive awareness, new customer acquisition, retention and loyalty, engagement and revenue for the brand. This role is responsible for leading the planning and execution of digital marketing efforts, including email and direct response acquisition (SEM, PLAs, Paid Social, Affiliates, and SEO strategies) to grow traffic, revenue and new customers with a strong focus on ensuring best practice and innovation are incorporated. The candidate will aid in the management of agencies and third-party vendors, budgets, execution and reporting of their designated digital channels. The ideal candidate will be a well-rounded and digital-savvy professional, with experience across paid digital media and 360 digital campaign management, and will thrive in a fast-growing, entrepreneurial environment.
• Develops and executes digital marketing strategy across all digital media channels from concept to launch
• Leads and manages all aspect of digital marketing, including SEO/SEM, Affiliate, Display Re-Targeting and Acquisition, Marketplaces including Amazon and other future channels, Shopping Comparison Engines, Social Advertising and Email Marketing.
• Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
• Manage multiple agencies and 3rd party resources to accelerate the Company’s digital goals
• Partner with global counterparts on global consistency
• Support and amplify larger brand initiatives with digital programs
• Develop online marketing strategies to drive qualified traffic to retail stores
• Develop and lead digital analytics to establish insights, forming actionable, scalable strategies to grow the online business.
• Build trust and maintain strong relationships with internal cross-functional partners, including creative, sales and product teams
• Test progressive and innovative ideas to position the brand as a leader in the digital marketing arena
• Meet new customer, revenue, and margin goals, while managing an efficient budget
• Keep abreast of the latest digital industry trends, fashion trends, and opportunities