Rastaclat is looking for a passionate and experienced retail marketing manager who will be responsible building marketing co-op campaigns with retailers and coordinating/executing event activations and tradeshows.
The ideal candidate will be self-motivated, able to multitask, hands on, being well organized and detail oriented are essential for our fast-paced and growing environment. This role requires daily communication between cross functional departments and international partners. Positive attitude and patience are essential.
⏵ Provide quarterly and annual retail and event marketing strategy for campaigns and budget expenditures based on sales forecasts.
⏵ Build & maintain relationship with retailers & distributors to collaborate on marketing co-ops to increase branding and sales.
⏵ Manage day to day retail and event marketing budget & calendar, project deadlines and weekly status meetings to ensure successful implementation and execution of workflow and deliverables from design team for related events, collaborative and licensing opportunities.
⏵ On as needed basis collaborate with sales, marketing, product and creative teams to devise innovative and experiential campaigns with the goal of increasing product awareness, visibility and overall sales revenues within channels.
⏵ Track and analyze ROI based campaign impact and company sales performance and make recommendations for future investments of resources based on results.
⏵ Hire and manage field and internal staff involved with events, activations and marketing co-ops.
⏵ Manage the planning and coordination of all tradeshows, co-ops, activations both domestically and globally.
⏵ Work with accounting department to assure staff, vendor and retailer invoices are submitted and paid in a timely manner.
⏵ Ensure to achieve global consistency of all company assets and messaging across all regional distributors, retailer e-commerce sites and social media accounts.
⏵ Police and monitor social media to ensure all Rastaclat sites are procured in all active and potential regions and advise legal teams of any counterfeit and/or unauthorized sites within market.
⏵ Travel and educate retailer store associates on brand and merchandising guidelines.
⏵ Management of promotional budgets for the marketing team ensuring marketing team has enough stock of promotional items to fulfill marketing strategies.
⏵ Manage the placement of pop displays within retail accounts and manage/monitor alignment of assets on the pop displays.
⏵ Hold distributors accountable for marketing spends and execution of marketing strategies ensuring all assets, messaging and activations are consistent with brand guidelines.
⏵ Lead and develop retail marketing team members to ensure they are inspired, are clear with expectations and held accountable to results.
⏵ Manage marketing equipment and props to ensure it is properly stored and accounted for.
⏵ Management of any or all internal meetings as needed.
⏵ Manage vendors for all domestic production items including but not limited to: canopies, GWP items, stickers, brand books, catalogs, POS material, fabricators, etc.
⏵ Bachelor’s degree
⏵ 5 – 10 years of experience in retail marketing & event management
⏵ Ability to manage and mentor a team
⏵ Ability to work in a fast-paced environment
⏵ Organized with a high attention to detail
⏵ Team player, positive attitude, enthusiastic
⏵ Ability to bend/lift/carry 30+ pounds
⏵ Ability to stand for long periods of time
⏵ Travel 35% - 50%, domestically and globally as needed
Please submit resume and cover letter through Malakye.com
Retail Marketing Manager
Lakewood, Long Beach Area California
|Required Experience:||7 year(s)|
|Salary Range:||Not available|
Posted 11 days ago