Retail Marketing Manager

Lakewood, Long Beach Area California
Required Experience: 7 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago

Rastaclat is looking for a passionate and experienced retail marketing manager who will be responsible building marketing co-op campaigns with retailers and coordinating/executing event activations and tradeshows.

The ideal candidate will be self-motivated, able to multitask, hands on, being well organized and detail oriented are essential for our fast-paced and growing environment. This role requires daily communication between cross functional departments and international partners. Positive attitude and patience are essential.

Responsibilities //

⏵ Provide quarterly and annual retail and event marketing strategy for campaigns and budget expenditures based on sales forecasts.

⏵ Build & maintain relationship with retailers & distributors to collaborate on marketing co-ops to increase branding and sales.

⏵ Manage day to day retail and event marketing budget & calendar, project deadlines and weekly status meetings to ensure successful implementation and execution of workflow and deliverables from design team for related events, collaborative and licensing opportunities.

⏵ On as needed basis collaborate with sales, marketing, product and creative teams to devise innovative and experiential campaigns with the goal of increasing product awareness, visibility and overall sales revenues within channels.

⏵ Track and analyze ROI based campaign impact and company sales performance and make recommendations for future investments of resources based on results.

⏵ Hire and manage field and internal staff involved with events, activations and marketing co-ops.

⏵ Manage the planning and coordination of all tradeshows, co-ops, activations both domestically and globally.

⏵ Work with accounting department to assure staff, vendor and retailer invoices are submitted and paid in a timely manner.

⏵ Ensure to achieve global consistency of all company assets and messaging across all regional distributors, retailer e-commerce sites and social media accounts.

⏵ Police and monitor social media to ensure all Rastaclat sites are procured in all active and potential regions and advise legal teams of any counterfeit and/or unauthorized sites within market.

⏵ Travel and educate retailer store associates on brand and merchandising guidelines.

⏵ Management of promotional budgets for the marketing team ensuring marketing team has enough stock of promotional items to fulfill marketing strategies.

⏵ Manage the placement of pop displays within retail accounts and manage/monitor alignment of assets on the pop displays.

⏵ Hold distributors accountable for marketing spends and execution of marketing strategies ensuring all assets, messaging and activations are consistent with brand guidelines.

⏵ Lead and develop retail marketing team members to ensure they are inspired, are clear with expectations and held accountable to results.

⏵ Manage marketing equipment and props to ensure it is properly stored and accounted for.

⏵ Management of any or all internal meetings as needed.

⏵ Manage vendors for all domestic production items including but not limited to: canopies, GWP items, stickers, brand books, catalogs, POS material, fabricators, etc.

Requirements //

⏵ Bachelor’s degree

⏵ 5 – 10 years of experience in retail marketing & event management

⏵ Ability to manage and mentor a team

⏵ Ability to work in a fast-paced environment

⏵ Organized with a high attention to detail

⏵ Team player, positive attitude, enthusiastic

⏵ Ability to bend/lift/carry 30+ pounds

⏵ Ability to stand for long periods of time

⏵ Travel 35% - 50%, domestically and globally as needed

Please submit resume and cover letter through
Medical Benefits
401K Retirement and Profit Sharing Benefits
Company sponsored Apple laptop
Quarterly Charitable Events & Annual Company Incentives
Healthy Snacks