Rastaclat, LLC:
Digital Marketing Manager – Email, Loyalty, CRM Job in Lakewood, CA
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Lakewood, CA
Full-time | Digital, Ecommerce, Marketing, Marketing - Social Media
About the job
Rastaclat is looking for an enthusiastic retention-minded marketer to help strengthen our relationships with our customers. The Digital Marketing Manager will be primarily responsible for overseeing our email channel, loyalty program, and retention efforts utilizing our CRM platform. Reporting to the Global Digital Director, the Digital Marketing Manager will work closely with key cross functional teams to communicate directly with our community as well as launching various loyalty campaigns to spearhead our retention efforts.
RESPONSIBILITIES //
• Own all aspects of the communications program, including all email and/or SMS sends, acquisition/list growth, and triggered, transactional and lifecycle programs.
• Establish email and CRM strategy, with a strong focus on initial conversion, with a subsequent shift to retention, cross-selling, and engagement opportunities.
• Create and execute customer segmentation and contact strategies to drive business objectives around increased customer retention, order frequency, lifetime value, profitability, etc. using various communication channels such as email, SMS, social media, etc.
• Build and maintain an eco-system of triggered customer journeys that are tailored around the individual.
• Support the global business from a CRM perspective on the roll out of key retention activities both in the US and globally.
• Develop a Loyalty marketing calendar that includes necessary incentives and messages to drive purchase frequency.
• Identify opportunities for Loyalty program evolution and action upon these opportunities for future success.
• Identify appropriate engagement and retention metrics and develop a reporting framework to measure the success of our efforts.
REQUIREMENTS //
• Bachelor’s degree in Communications, Marketing or related field.
• 5+ years of experience in email marketing, loyalty program, and CRM.
• Experience preferably with Klaviyo, but open to other ESPs.
• Experience with using SMS and other communication channels.
• Experience with launching and/or overseeing a successful Loyalty program and experience with Swell and/or Annex Cloud.
• Experience with CRM tools and using it to create various retention campaigns.
• Understanding of email standards and regulations, tech stacks, file growth, deliverability.
• Solid understanding of customer segmentation and offer testing principles with a track record of applying these principles to deliver incremental sales and profit.
• Experience with other Digital Marketing channels a plus (SEO, SEM, Paid Social, etc.).
• Creative and able to think on their feet. Enjoy working in a dynamic, fast-paced environment and willing to roll up their sleeves.
• Strong organizational, analytical, prioritizing, interpersonal, problem-solving, and presentation skills with a strong attention to detail.
• Excellent communication skills – both spoken and written.
ABOUT RASTACLAT //
Rastaclat is a symbol of positivity, doing good for yourself and others. We believe that positive action can change lives, inspire confidence & unite us as human beings. #SEEK THE POSITIVE. This radiates through our company culture giving everyone on our small, but growing team the opportunity to bring their best on the daily. This position is a performance-based role that is grounded in our core values and offers upward growth potential. Our team of 35 employees share a positive work environment in an office located in Lakewood, CA that is walking distance from solid restaurants, shopping and a fitness center. Every quarter our team participates in a charitable, giveback event to keep the positivity flowing and we keep the team vibes strong with monthly-catered lunches, yearly company-wide incentives and a generous benefit/retirement package.
PERKS //
• Medical Benefits
• Retirement Benefits
• Company sponsored Apple laptop
• Monthly Catered Lunches
• Quarterly Charitable Events & Annual Company Incentives
• Healthy Snacks
• Positive Company Environment
*Please provide at least 3 professional references
RESPONSIBILITIES //
• Own all aspects of the communications program, including all email and/or SMS sends, acquisition/list growth, and triggered, transactional and lifecycle programs.
• Establish email and CRM strategy, with a strong focus on initial conversion, with a subsequent shift to retention, cross-selling, and engagement opportunities.
• Create and execute customer segmentation and contact strategies to drive business objectives around increased customer retention, order frequency, lifetime value, profitability, etc. using various communication channels such as email, SMS, social media, etc.
• Build and maintain an eco-system of triggered customer journeys that are tailored around the individual.
• Support the global business from a CRM perspective on the roll out of key retention activities both in the US and globally.
• Develop a Loyalty marketing calendar that includes necessary incentives and messages to drive purchase frequency.
• Identify opportunities for Loyalty program evolution and action upon these opportunities for future success.
• Identify appropriate engagement and retention metrics and develop a reporting framework to measure the success of our efforts.
REQUIREMENTS //
• Bachelor’s degree in Communications, Marketing or related field.
• 5+ years of experience in email marketing, loyalty program, and CRM.
• Experience preferably with Klaviyo, but open to other ESPs.
• Experience with using SMS and other communication channels.
• Experience with launching and/or overseeing a successful Loyalty program and experience with Swell and/or Annex Cloud.
• Experience with CRM tools and using it to create various retention campaigns.
• Understanding of email standards and regulations, tech stacks, file growth, deliverability.
• Solid understanding of customer segmentation and offer testing principles with a track record of applying these principles to deliver incremental sales and profit.
• Experience with other Digital Marketing channels a plus (SEO, SEM, Paid Social, etc.).
• Creative and able to think on their feet. Enjoy working in a dynamic, fast-paced environment and willing to roll up their sleeves.
• Strong organizational, analytical, prioritizing, interpersonal, problem-solving, and presentation skills with a strong attention to detail.
• Excellent communication skills – both spoken and written.
ABOUT RASTACLAT //
Rastaclat is a symbol of positivity, doing good for yourself and others. We believe that positive action can change lives, inspire confidence & unite us as human beings. #SEEK THE POSITIVE. This radiates through our company culture giving everyone on our small, but growing team the opportunity to bring their best on the daily. This position is a performance-based role that is grounded in our core values and offers upward growth potential. Our team of 35 employees share a positive work environment in an office located in Lakewood, CA that is walking distance from solid restaurants, shopping and a fitness center. Every quarter our team participates in a charitable, giveback event to keep the positivity flowing and we keep the team vibes strong with monthly-catered lunches, yearly company-wide incentives and a generous benefit/retirement package.
PERKS //
• Medical Benefits
• Retirement Benefits
• Company sponsored Apple laptop
• Monthly Catered Lunches
• Quarterly Charitable Events & Annual Company Incentives
• Healthy Snacks
• Positive Company Environment
*Please provide at least 3 professional references