J!NX
Date Posted: 9/21/2016

VP of Marketing

  • Company: J!NX
  • Country:United States
  • State:California
  • Location: San Diego, CA
  • Required Exp: 7 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

J!NX is seeking a VP of Marketing to lead in the development and execution of comprehensive retail and online marketing plans that seek to grow consumer knowledge of J!NX product offerings inside and outside of the video game industry and to drive revenue increases for both the J!NX Brand as well as our licensed properties.

Please note that candidates who are not actively engaged with video games (playing, marketing, and/or creating) will not be considered.

Check out what makes working at J!NX so great:
https://www.jinx.com/mobile/about_us
https://www.themuse.com/companies/jinx


Essential Functions:

• Oversee integrated marketing communication strategies (art, messaging, and creative) for product releases and marketing campaigns.
• Execute comprehensive marketing plans, including advertisement development, media planning, online direct marketing, loyalty initiatives, trade programs, etc.
• Contribute to the creation of all customer-facing written content including websites, social media posts, marketing materials, and product information blurbs.
• Develop & maintain effective corporate marketing materials and work products including sales tools, decks, etc.
• Leverage content to develop and execute effective digital marketing materials and campaigns; utilize tools such as marketing automation, the J!NX website, blogs, social media, etc. to efficiently and effectively promulgate messages.
• Implement effective and ongoing SEO strategy; ensure search engine hits are consistently and prominently positioned (first page) for relevant key words and targeted search criteria; manage 3rd parties where applicable.
• Design, develop, and execute effective lead generation campaigns; develop metrics to evaluate and quantify results; use feedback to optimize campaigns for maximum impact.
• Responsible for demonstrating acceptable ROI for all marketing expenditures.
• Guide preparation of detailed and comprehensive marketing activity reports and present to executive management on a monthly basis.
• Develop and manage marketing operating budget.
• Manage, coach, and develop other members of the Marketing Department, including but not limited to: Marketing Strategist, Brand Strategist, Public Relations Manager, and Social Media Specialist.
• *Other duties as required

Job Requirements

Knowledge/Skill/Ability Requirements:

• Must be immersed in the geek and video game culture, and able to stay abreast of current trends in geek and gaming community.
• Education level: Bachelor degree in Marketing, Business, or Management required. MBA with a focus in Marketing preferred.
• Experience level: 7-10 years of marketing experience preferred. Experience in one or more of the following industries is required: Apparel, Toys, and/or Video Games.
• Demonstrated ability to create winning marketing strategies and plans that build revenue.
• Demonstrated ability to develop and launch product initiatives/innovations and manage product portfolios.
• Demonstrated ability to collaborate with other department leaders in a positive and constructive manner.
• Must be willing and able to personally drive projects and complete tasks without delegation to other employees.

Physical, Mental, and Environmental Demands:
• A variety of standing, sitting, climbing stairs, and walking throughout the day which may exceed eight hours.
• Extensive use of a mouse and keyboard.
• Extended viewing of a computer screen.
• Sitting and/or standing at a desk for more than 8 hours per day.
• Extensive hours on your feet, walking and/or standing during events and trade shows.
• Traveling via plane, train, and automobile, both domestically and internationally. Must have a valid passport.

Scheduling Requirements:
• Must be available to work a normal M-F schedule, and also be available for occasional off-hours work as circumstances dictate.

To apply, please submit your brief cover letter and resume through Malakye.

Perks

Benefits: Medical, Dental, Vision, Life, Aflac, 401(k) with 3% Safe Harbor match.

Date Posted: 9/21/2016

VP of Marketing

  • Company: J!NX
  • Country:United States
  • State:California
  • Location:San Diego, CA
  • Required Exp:7 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

J!NX is seeking a VP of Marketing to lead in the development and execution of comprehensive retail and online marketing plans that seek to grow consumer knowledge of J!NX product offerings inside and outside of the video game industry and to drive revenue increases for both the J!NX Brand as well as our licensed properties.

Please note that candidates who are not actively engaged with video games (playing, marketing, and/or creating) will not be considered.

Check out what makes working at J!NX so great:
https://www.jinx.com/mobile/about_us
https://www.themuse.com/companies/jinx


Essential Functions:

• Oversee integrated marketing communication strategies (art, messaging, and creative) for product releases and marketing campaigns.
• Execute comprehensive marketing plans, including advertisement development, media planning, online direct marketing, loyalty initiatives, trade programs, etc.
• Contribute to the creation of all customer-facing written content including websites, social media posts, marketing materials, and product information blurbs.
• Develop & maintain effective corporate marketing materials and work products including sales tools, decks, etc.
• Leverage content to develop and execute effective digital marketing materials and campaigns; utilize tools such as marketing automation, the J!NX website, blogs, social media, etc. to efficiently and effectively promulgate messages.
• Implement effective and ongoing SEO strategy; ensure search engine hits are consistently and prominently positioned (first page) for relevant key words and targeted search criteria; manage 3rd parties where applicable.
• Design, develop, and execute effective lead generation campaigns; develop metrics to evaluate and quantify results; use feedback to optimize campaigns for maximum impact.
• Responsible for demonstrating acceptable ROI for all marketing expenditures.
• Guide preparation of detailed and comprehensive marketing activity reports and present to executive management on a monthly basis.
• Develop and manage marketing operating budget.
• Manage, coach, and develop other members of the Marketing Department, including but not limited to: Marketing Strategist, Brand Strategist, Public Relations Manager, and Social Media Specialist.
• *Other duties as required

Job Requirements

Knowledge/Skill/Ability Requirements:

• Must be immersed in the geek and video game culture, and able to stay abreast of current trends in geek and gaming community.
• Education level: Bachelor degree in Marketing, Business, or Management required. MBA with a focus in Marketing preferred.
• Experience level: 7-10 years of marketing experience preferred. Experience in one or more of the following industries is required: Apparel, Toys, and/or Video Games.
• Demonstrated ability to create winning marketing strategies and plans that build revenue.
• Demonstrated ability to develop and launch product initiatives/innovations and manage product portfolios.
• Demonstrated ability to collaborate with other department leaders in a positive and constructive manner.
• Must be willing and able to personally drive projects and complete tasks without delegation to other employees.

Physical, Mental, and Environmental Demands:
• A variety of standing, sitting, climbing stairs, and walking throughout the day which may exceed eight hours.
• Extensive use of a mouse and keyboard.
• Extended viewing of a computer screen.
• Sitting and/or standing at a desk for more than 8 hours per day.
• Extensive hours on your feet, walking and/or standing during events and trade shows.
• Traveling via plane, train, and automobile, both domestically and internationally. Must have a valid passport.

Scheduling Requirements:
• Must be available to work a normal M-F schedule, and also be available for occasional off-hours work as circumstances dictate.

To apply, please submit your brief cover letter and resume through Malakye.

Perks

Benefits: Medical, Dental, Vision, Life, Aflac, 401(k) with 3% Safe Harbor match.

Date Posted: 9/21/2016

VP of Marketing

  • Company: J!NX
  • Country:United States
  • State:California
  • Location:San Diego, CA
  • Required Exp:7 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available