Marketing Specialist

Los Alamitos, Long Beach California
Required Experience: 3 year(s)
Employment Type: Full-Time
Salary Range: $48000.00 - $52000.00 per Year
Posted 4 days ago

The primary role of the Marketing Specialist is to coordinate and implement global brand marketing initiatives by print, web, social media and at face-to-face events. Occasional travel to tradeshows, meetings and events is required.
General duties of the Marketing Specialist to include:

⏵ Planning and coordinating marketing campaigns, monitoring and reporting on effectiveness and results.

⏵ Maintaining global marketing project calendar.

⏵ Developing and coordinating content for web, social media, trade shows, conferences and marketing collateral such as advertisements, flyers and brochures.

⏵ Writing and editing copy for emails, newsletters and press releases as needed.

⏵ Booking trade shows, managing and ordering show services, designing exhibits and displays, scheduling show staff, planning special events, sponsorships, and lead retrieval efforts.

⏵ Organizing the production of branded and promotional items such as stationery, merchandise, promo items.

⏵ Oversee online social media presence and programs to improve reputation and recognition.

⏵ Analyzing web traffic, statistics, recommending and implementing areas of improvement.

⏵ Working closely with outside graphic designers, web developers, marketing contractors, and PR firms.

⏵ Managing and enhancing sales lead generation, measuring results.

⏵ Working closely with ACT staff in each lab location to create and implement necessary tools to market services worldwide.

⏵ General management of all marketing activities within the department

⏵ Experience: 3-5 years in marketing and project management.

⏵ Bachelor’s degree or equivalent experience is required

⏵ Bicycle, Outdoor Sporting Goods, or other product experience a plus

⏵ Computer literate

⏵ Excellent verbal and written communication skills

⏵ Ability to multi-task efficiently

⏵ To apply, please submit your cover letter and resume through
Excellent benefits - Medical, Dental, Vision, and Long-term Disability Insurance; 401(k) with Matching Employer Contribution; Paid Vacation, Personal Time and Holidays.