ACT Lab:
Marketing Specialist Job in Los Alamitos, CA
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Los Alamitos, CA
Full-time | Marketing, Marketing - Social Media
$48,000 - $52,000 annual
About the job
The primary role of the Marketing Specialist is to coordinate and implement global brand marketing initiatives by print, web, social media and at face-to-face events. Occasional travel to tradeshows, meetings and events is required.
General duties of the Marketing Specialist to include:
• Planning and coordinating marketing campaigns, monitoring and reporting on effectiveness and results.
• Maintaining global marketing project calendar.
• Developing and coordinating content for web, social media, trade shows, conferences and marketing collateral such as advertisements, flyers and brochures.
• Writing and editing copy for emails, newsletters and press releases as needed.
• Booking trade shows, managing and ordering show services, designing exhibits and displays, scheduling show staff, planning special events, sponsorships, and lead retrieval efforts.
• Organizing the production of branded and promotional items such as stationery, merchandise, promo items.
• Oversee online social media presence and programs to improve reputation and recognition.
• Analyzing web traffic, statistics, recommending and implementing areas of improvement.
• Working closely with outside graphic designers, web developers, marketing contractors, and PR firms.
• Managing and enhancing sales lead generation, measuring results.
• Working closely with ACT staff in each lab location to create and implement necessary tools to market services worldwide.
• General management of all marketing activities within the department
General duties of the Marketing Specialist to include:
• Planning and coordinating marketing campaigns, monitoring and reporting on effectiveness and results.
• Maintaining global marketing project calendar.
• Developing and coordinating content for web, social media, trade shows, conferences and marketing collateral such as advertisements, flyers and brochures.
• Writing and editing copy for emails, newsletters and press releases as needed.
• Booking trade shows, managing and ordering show services, designing exhibits and displays, scheduling show staff, planning special events, sponsorships, and lead retrieval efforts.
• Organizing the production of branded and promotional items such as stationery, merchandise, promo items.
• Oversee online social media presence and programs to improve reputation and recognition.
• Analyzing web traffic, statistics, recommending and implementing areas of improvement.
• Working closely with outside graphic designers, web developers, marketing contractors, and PR firms.
• Managing and enhancing sales lead generation, measuring results.
• Working closely with ACT staff in each lab location to create and implement necessary tools to market services worldwide.
• General management of all marketing activities within the department