Director, Social Media Marketing and Community - CALVIN KLEIN

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 21 hours ago
Job Description

The Director, Social Media Marketing and Community position within the CALVIN KLEIN Consumer Marketing Organization Group will lead the planning and executing of the brands social media marketing and community engagement initiatives across all business lines globally.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Strategic Development:
Strategic lead on global social strategy and community management development, inclusive of best practices and performance benchmarking/tracking
Manage relationship with external agencies and partners to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position CALVIN KLEIN as a social leader
Development of campaign and seasonal activation strategies, inclusive of planning and cross-functional collaboration
On-going optimization of seasonal strategy by campaign, activation and/or always-on opportunities

Channel Management:
Strategic lead in the development of all global social marketing initiatives and engagement strategies to support yearly CMO objectives by business line/campaign
Oversight and review of all earned + branded content, copy and calendaring (inclusive of content briefing)
Facilitation of review/feedback on campaign, activation and seasonal calendars with VP, Brand Advocacy and Social Media Marketing as well as cross-functional groups and leadership teams as defined by the department workflow
Oversee community management and effectively translate social sentiment/listening into ideas and strategy
Lead performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
Partner cross functionally with the Marketing, PR, E-Comm, Fashion Office, Creative and Production teams to plan, communicate and adjust digital and social marketing tactics
Drive community management and customer engagement across global social media, leveraging brand voice guidelines

Channel Strategy:
Strategic lead in the ongoing evolution and optimization of social media strategies for all global channels based on goals of the CMO and in alignment with seasonal marketing campaigns and events
Collaborate on paid social initiatives in partnership with media team and agency
Review, edit and provide channel-specific recommendations for regional social content calendars.

Budget:
Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
Review and oversee management of the department budgeting, including invoice processing and actualizations

QUALIFICATIONS & EXPERIENCE:

Experience:
7+ years of strategic social and/or consumer marketing and community management experience; in house or at an agency. Fashion, beauty and lifestyle experience preferred.

Education:
Bachelors Degree Required

Skills:
Passionate for the dynamic, changing nature of social media marketing
Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
Strong ability to collaborate and influence others in a highly matrixed environment
Confident communication of ideas to senior executive and owner audiences
Significant experience leading digital content leaders and teams including writers, video producers, social media teams, creative agencies, and other digital content creators
Experience running department operations, including strategy, talent, and budgets
Company Overview