Data Management Platform Specialist - PVH Corp.

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 15 hours ago
Job Description

The Data Management Platform Specialist will be responsible for driving the implementation and deployment of the Data Management Platform. As a member of the Omni Channel Media Team the person in this role will take the lead in establishing the DMP platform from initial launch, through pilot phase and the fully realized utilization of system to deliver business outcomes moving forward.

Responsibilities:
Subject matter expert in DMP audience creation, management and maintenance
Collaborate with media partners to configure, test, and validate destinations (social, display, rich media, targeting platforms) to send segments for audience activation
Oversee data taxonomy creation, set up & measurement within platform; managing relationship and key applications of our DMP partner
Lead first (CRM and website analytics) , second and third party data collection planning and requirements and work with internal resources and vendors to obtain and activate necessary data sources
Develop advanced customer segmentation strategies and use segmentation to build audiences across marketing channels that feed into larger programmatic buying solutions, addressing challenges as they arise
Analyze internal, external and integrated audience data and information to identify insights that support business decisions and initiatives, from planning phases through activation in a continuous improvement cycle
Develop reporting capabilities using the DMP to assess audience overlap, trends in size/composition, advertising effectiveness while building a cohesive and unified view of audience data
Understand the latest industry trends and use cases surrounding the use of the DMP and champion best practices
Collaborate with vendors and internal legal teams to ensure compliance associated with data-sharing, data ingestion and data-transfer processes
Work with IT to develop tagging infrastructure to make sure all data on brand and E-commerce websites, apps, and E-mails is being captured correctly
Analyze and organize the data available to the business. Inspect, clean, understand, and transform data while keeping the big picture of the business model in mind and analyze with focus and purpose to transform quality data into an asset
Responsible for all aspects of digital campaign analytics including evaluation of marketing programeffectiveness and clear communication of results/insights to paid media and resort marketing teams across the organization and external media agencies

Qualifications and Experience:
7-10 years experience implementing and/or using DMP platform (preferably Salesforce/Krux) specifically in creating attributes, segments, pushing audiences live and audience analysis. Passion for marketing analytics.

Experience:
tag management systems (such as Tealium IQ, Ensighten, BrightTag or Google Tag Manager)
DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data
Analytic tools/software such as SAS, SPSS, MS Access, Cognos, Tableau/Datorama, Adobe
LiveRamp
Ad servers (e.g. DoubleClick Campaign Management)
Attribution management platforms (e.g. Visual IQ or Adometry)
Marketing Technology/Automation, CRM onboarding, Customer Experience Management, Customer Journey Mapping, Business Consultancy, Web Analytics or related roles
Understanding of 1x1 pixels, wireframes, JavaScript and HTML
Online media or digital media planning/buying/agency/technology strategies

Education: Bachelors Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)

Skills:
Expert at full utilization of a DMP for maximizing marketing executions and establishing consumer journey path
Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)
Skilled in ad servers, DSPs, and general ad technology.
Basic understanding of coding (Javascript, Python, SQL, etc.) for analyzing problems that may appear with matching data sets is preferred, but not required.
Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic and explain this to others.
High attention to detail, and good organizational skills, with an deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation/e-mail, search, and social platforms.
A passion for everything digital, with an active interest and understanding of online advertising industry trends.
You possess strong communication, presentation and relationship building skills
Skilled in writing and conveying ideas in a clear, compelling and concise way
Strong planning and execution skills
Results oriented but flexible and adaptable in how you achieve those results with others
Comfortable with uncertainty and ambiguity that comes with working with large cross functional/brand teams
Innovative thinker, team player, results driven wanting to make impact

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