PVH Corp:
VP Marketing, Consumer Engagement - Tommy Hilfiger Job in New York, VT
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New York, VT
Full-time | Marketing
About the job
The VP, Marketing , Consumer Engagement will lead a team of marketers focused on driving consumer engagement with the Tommy Hilfiger brand across all commercial channels for North America, including direct-to-consumer and wholesale.
This person will be responsible for the development of revenue-generating strategies and directing the execution of extensive and innovative marketing programs designed for reach, traffic-driving and conversion on a local, regional and national scale. The role is integral to fueling the brands continued growth within the North American market and will be responsible for managing a multi-million dollar budget to deliver optimal marketing impact and increased customer value.
This person will have a proven track record of collaboration with cross-functional business partners to promote new ways of working as well as react to and support business needs.