Consumer Insights - Planning & Project Specialist

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 6 days ago
Job Description
About the Company
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warners and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

PVH Europe is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. The company is founded on a dynamic and fast-paced work environment thats fueled by passion, creativity and an entrepreneurial spirit.

Tommy Hilfiger is one of the worlds leading designer lifestyle brands, internationally recognized for celebrating the essence of classic American cool style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, mens, womens and kids sportswear, Tommy Hilfiger Denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Tommy Hilfiger, which was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores. Global retail sales of the Tommy Hilfiger brand were US $6.5 billion in 2015.
\nCalvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
\nFounded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of Calvin Klein products exceed $8 billion in 2015 and were distributed in [over] 110 countries. Calvin Klein employs over 10,000 associates globally. In 2003, we were acquired by PVH Corp., one of the largest apparel companies in the world.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

Department Information
The TH Marketing & Communications department has 3 key objectives:
\n\nDrive traffic and conversion @ full price
\nConsistently bring the brand to life in the markets
\nBe a pro-active business partner
\n\nIts scope includes setting strategies, and giving direction and servicing the business of its clients: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.
\nOur core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.
\nPVH is on a journey building a new consumer insight function, tasked to secure that we build the data content and the insights which have the power to influence all the major decision making process in the business. Hiring these two positions is a first step in the growth of the function having brought onboard a VP Consumer Insights earlier in 2017.

Position Description
This position is targeted to build our planning and execution capability supporting the business planning process, insight project execution and establishing the framework for connecting the insight team and the content developed with the broader organization both in HQ and across markets. The position in meant to be preparation and a spring board for a more senior position within the insight team or a similar organization - over time.
\nPosition responsibility
\n\nSupport & work with the core digital & commercial insights tool across Crimson Hexagon social listening, Google based search analysis and sell out data from both owned channels and wholesale to secure regular delivery to the business.
\nManage the portfolio of syndicated insights tools and secure regular reporting of the required content.
\nBuild the infrastructure and secure our ability to report on competitors pulling from all our different data sources
\nBuild and manage a portal or data base which allows general access to all insight content created (including in an easy to manage manner and secure communication to the company at large so that more co-workers are aware of the work done and are able to access and work with it
\nSecure execution of both ad hoc and ongoing insight projects, coordinating across agencies and PVH globally
\nBuild the presentation content required from CI in all major meetings.
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Position Requirements
\nAbility to network with a range of different people and departments ideally with experience within PVH or similar organisation
\nStrong with technical data analytics skills ability to manipulate and create clear views of large data sets.
\nMust be brilliant at building visually impactful presentation content both in power point and keynote.
\nExperience in building and managing information data base.
\nEmpathy for and in interest in consumers and brand management in general in order to enable the individual to understand and engage with all data managed
\nEmotionally resilient and able to work with ambiguity.
\nStrong educational background demonstrating the required skills and 12-24 months of relevant work experience (internships included).
\n\nOur behavioral Competences
\n\nEntrepreneurial Spirit: Be bold, Make the Impossible Possible, Drive Innovation, Drive sustainable growth, Be proactive, Embrace change
\nQuality: Prioritize our product, Build positive & long-term working relationships, Be customer and consumer centric, Be detailed
\nOwnership: Be accountable, Seek solutions, Be resourceful, Be responsible
\nCollaboration: Think & act within the matrix, Lead by example, Be clear, Inspire & empower others, Build global networks
\nRespect: Be inclusive, Support diversity, Be open-minded, Foster trust, Have a positive impact on people and the environment
\n\nNOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.