Director, CRM- Calvin Klein

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 2 days ago
Job Description


The Director of CRM is part of the Calvin Klein CRM team at PVH and will play an outsized role in helping the company realize its vision of best-in-class, consumer-centric, precision marketing. This high-visibility position reports to the Senior Director of CRM and will take the lead in educating and up-skilling Calvin Klein stakeholders on the power of CRM to drive more productive, personalized and influential marketing.

Strong candidates will be well versed in the world of CRM and have solid leadership and practitioner experience.

This is an ideal role for someone with meaningful experience in the CRM space looking to help an organization shape the conversation, drive the dialogue and advance institutional expertise.


Own customer segmentation, targeting, personalization, testing and analytics for all direct marketing communication channels (Email, DM, SMS, etc)
Partner with paid media and digital teams on evolution and integration of customer segmentation strategies, multi-marketing channel communication series, and site personalization
Leverage insights from post-campaign analyses, test and learn initiatives, database mining, research, and web analytics to drive and optimize consumer lifecycle journeys
Partner with the business, marketing and creative teams to develop data-driven marketing strategies that are focused on driving customer acquisition, retention, loyalty, upsell/cross-sell, and omni-channel shopping
Ensure customer communication strategies are translated into both the creative and campaign management execution
Partner with Customer Database Management lead on evolution and innovation of CRM techstack
Lead a team of 4 that manages customer journey mapping, calendar-ization of all planned CRM activations/tests, segmentation, program forecasting, and post program analysis of all multi-channel direct to consumer marketing campaigns
Partner with cross-functional teams (retail stores, training, ecomm, customer service etc.) on adoption of CRM goals and activations to deliver a best in class customer experience


Internal: Marketing, Media, Consumer Insights, Retail, eComm, Customer Service, IT, Finance, Legal



Direct: Senior Manager of Advanced Customer Analytics, Manager of Customer Lifecycle
Campaign Management

Indirect: Senior Customer Database Analyst, Customer Database Analyst




Experience: 8-10 years of solid CRM experience with a combination of strong subject matter knowledge and fashion/retail background

Education: Bachelors Degree or higher; MBA a plus


E-mail marketing experience required (SalesForce)
Needs to have experience in data visualization tools, campaign management tools, and digital marketing analytics tools; SQL, R, or Python experience a plus
Creative, analytical and thoughtful thinker open to testing new ideas and work towards validating results
Solid understanding and experience with audience segmentation, outlining customer journeys and omnichannel activation
Proven ability to manage external suppliers and partners and ensure top value and performance for organization with a solution-oriented mindset
Passion for customer centric marketing and strong interest in leveraging data to achieve business outcomes
Left brain/right brain capabilities with an ability to balance analytical & creative perspectives
Dedicated manager with the ability to build skills and develop talent of team members
Strong project management and organizational skills with exceptional level of attention to detail
Able to stay on top of multiple priorities, tests/experiments and deadlines without losing sight of the bigger picture
Collaborate and operate effectively in a fast-paced, multi-stakeholder environment
Motivated and resourceful self-starter, able to get direction and move forward independently
Excellent written and verbal communication skills with the ability to explain and defend a point of view

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