Sr. Coordinator, Global E-Commerce Strategy - Calvin Klein
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 7 days ago
The Senior Coordinator, Global E-commerce Site Experience position within the CALVIN KLEIN Consumer Marketing Organization will assist in the execution of global marketing initiatives across our owned .com business with a focus on site experience.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Assist Director and leadership team in the development of global e-commerce marketing initiatives to support key seasonal/ yearly strategic programs
Leverage tactics such as search engine optimization, site content and other levers to further increase site visibility, promote an omni-channel customer experience in order to enhance the consumers connection with the brand and business
Ideate and brief site experience improvements and manage the schedule and prioritization of projects and site updates in partnership with cross functional regional and internal partners.
Execute on strategic SEO recommendations across all areas that impact SEO, including technical, structural, content and link authority
Coordinate cross-functionally across internal Marketing, Site Content, Buying/ Merchandising, UX teams to review, collaborate and fulfill assigned projects or other e-commerce initiatives through to completion
Collaborate with external regional stakeholders, agencies and partners to foster and fulfill assigned projects or other branded initiatives through to completion
Communicate ecommerce program timing and rollouts to internal teams for respective sub-brand, program and/or marketing initiatives
Manage and track performance for all assigned projects, and keeping manager informed of all recommendations and changes as such
Contribute to cross-functional monthly reporting and/or ad-hoc report requests to communicate performance results all assigned programs and/or sub-brand initiatives
Manage the review and distribution process for assigned monthly reporting responsibilities
Keep the team abreast of the latest updates through weekly industry updates, providing recommendations on new best practices and innovative opportunities.
Help with managing creative and agency partners
QUALIFICATIONS & EXPERIENCE:
2-4 years of relevant digital marketing/e-commerce experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.
Education: Bachelors Degree Required
Experience with web platform management, with a deep understanding of the competitive landscape, both globally and regionally.
Active participation in a wide variety of digital activities
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Strong writing and editing skills.
Analytical, with the ability to provide strategic recommendations based on data.
Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
High proficiency in Powerpoint, Word, Excel and Google Drive suite.
Experience with ecommerce publishing, analytics and other marketing tools.
Experience with Brightedge a plus.
Experience with Adobe Omniture, Google Analytics a plus.
Internal: Site Content, UX, Merchandising/ Buying and Planning.
External: Vendors, agency partners
Indirect: Seasonal interns
BUDGETARY RESPONSIBILITIES: track and process invoices and keep department budget details up to date
DECISION MAKING: Will make decisions re: quality/timing of work received from external and internal digital partners.
RESOURCEFULNESS/CREATIVITY: recommend vendors for analytical services. Must be up to date on industry trends and provide innovative ideas and opportunities
ENVIRONMENT: Fast paced creative environment