Community Manager - CALVIN KLEIN
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 3 days ago
The Community Manager position within the CALVIN KLEIN CMO Group will assist in the refinement and execution of the brands community engagement efforts inclusive of both proactive initiatives and response/crisis management.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Strategy & Execution:
In partnership with the Director - Social Media Marketing and Community, and the Director - Brand Advocacy, spearhead the optimization and on-going refinement of the brands community engagement strategy and tone of voice in alignment with the yearly CMO objectives
Development of social copy to align with social media strategy and calendars as led by Social Marketing Managers
Real-time response across designated channels the brand's community, managing a consistent yet distinct voice across social platforms ensuring alignment with brands channel strategy
Partner cross-functionally with creative, marketing, legal and/or communications teams on questions and/or issues that arise within the community
Track, recommend, and route relevant UGC and partner content discovered across social channels for approval
Partner with Social Marketing Manager counterparts on content and messaging optimizations that are responsive and reflective of community engagement and feedback
Monitor real-time conversation and sentiment to inform brand response and engagement
Contribution of all conversation and sentiment reporting in the weekly, monthly and ad-hoc/campaign templates (in partnership with Social Marketing and Advocacy teams)
Platform + Vendor Management:
Lead on partnership and utilization of social listening and conversation tracking tools
QUALIFICATIONS & EXPERIENCE:
4-6 years of relevant social marketing and copywriting experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.
Education: Bachelors Degree Required
Experience with web/social media platform management, with a deep understanding of popular and emerging social networks, both globally and regionally
Active participation in a wide variety of social media activities such as community development, management and content creation
Strong writing and editing skills.
Strong track record for writing, editing, and developing strong tone of voice for current/past brands or clients; able to take on the voice of the brand and translate creative assets to calendar accurately and efficiently
Ability to leverage social engagement strategy and tone of voice to situationally recognize how to respond and what team to direct complaints, questions and comments
Positive and proactive
Ability to manage multiple projects at once, while keeping attention to detail
Analytical capabilities and comfortable making sound recommendations that will help drive business and engagement
Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
Analytical, with the ability to provide strategic recommendations based on data.
Passionate about fashion, art, pop culture and global events.
Ability to quickly absorb the spirit of the CALVIN KLEIN aesthetic.
Experience with social media publishing, analytic and listening tools. Experience with Sprinklr or Spredfast a plus.