Manager, Brand, e-Commerce, CK China
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 8 days ago
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Develop e-commerce marketing strategy to drive brand online awareness, and develop brand love. Implement the strategy across multiple online channels, include but not limit to official site, T-mall, JD store.
Manage online shopping brand experience, including but not limited to all customer touchpoint, shopping journey design, VM, brand experience.
Owner of Ecom Master Calendar. Coordinate Ecom Marketing campaigns, commercial campaigns, online store story highlight and content plan, to ensure a robust calendar that supports commercial targets and brand image.
Deliver Ecom marketing campaigns to drive effective traffic to online stores.
Develop a content plan across online stores and channels to ensure constant supply of relevant content for brand education and drive effective traffic to online stores
Responsible for planning and budget control of marketing and deliver KPIs.
Lead online store shopping journey/experience optimization, drive online store KPIs
Involve in Omni-channel CRM project. Drive new customer recruitment and customer loyalty.
Staying up to date on software or data trends, review new technologies and keep the company at the forefront of developments in Ecom marketing.
Act as a liaison between external parties and the Ecom team.
Collaborate with the global and regional marketing teams as well as relevant functions to ensure that Ecom marketing initiatives are aligned and well adapted to Ecom market/online platforms
Leadership with goal oriented working mentality
Strong project management capability
Creative but stay within framework of brand
Influence on team members and colleagues to get necessary support for achieving goals
Passion on fashion industry
Quick learner embracing Ecom business
Strategic thinking with solid Ecom marketing understanding
Good understanding on CRM
Excellent attention to detail
Strong interpersonal, presentation and analytic abilities
QUALIFICATIONS & EXPERIENCE:
5-7 years experience in branding marketing / campaign planning, minimum 3 years experience in digital marketing/e-commerce field. Working experience in international brand is must.
Strong in planning and execution
Analytical skills especially sharp in data
Strong interpersonal & communication skills
Familiar with retail / fashion industry and trends
Good command of spoken and written English & Chinese
Passionate, responsive strong willingness to learn and hard-working
Education: Bachelor degree or higher-level education